SEO is Like Mowing the Grass

That’s a great analogy from the founder and leader of Mediaura, Andrew Aebersold. It really is applicable once you consider how many organizations could do it internally, except, who has the time to keep up with all the constantly changing — moving parts? Some say nowadays Search Engine Optimization moves faster than Formula 1 racing. Every day it is constantly evolving as the search engines refine their methods.

How many businesses or organizations are able allocate time every day to reading Search Engine Land, Marketing Land, Search Engine Journal as well as follow developments on the plethora of social media platforms multiple times a day? Wouldn’t their time be better spent focusing on their core competencies and driving revenue?

SEO Takes A Team

Have you ever noticed that when a professional lawn care company shows up they have 2 – 6 people all working at the same time? They always finish much faster than if you were mowing the lawn yourself, even if you were to go fast and just do a mediocre job. It’s economies of scale.

SEO is so complex that it necessitates an all-hands-on deck approach to maximize its performance. Sure, you can just do a little or contract a person to give some attention to one aspect of the bigger picture, but how certain are you that the person you hire is well-versed in every moving part of search engine optimization? Do you really want to spend the time training everyone at your organization from the top down how to optimize everything they do for optimal search results? This article explains what it is, and why it is important to have a quality backlink building strategies that will help your rankings and organic traffic boost.


The SEO Landscape Is Evolving

In 1999 when I began doing SEO it was called, “Promotions.” In those days it was much simpler and consisted of functions that often included link exchanges with other websites, writing meta data descriptions, adding keywords, placing directory submissions and submissions to search engines to see if they would add your website, the list goes on and on. As you know, much has changed since the 90’s, especially in SEO! Now it takes a full highly skilled team including Designers, Developers, Copywriters, Strategists, and Project Managers to maximize the return on your investment.

Is SEO Even Necessary?

In a word, yes, but you may be wondering, “What’s the alternative if I do nothing? How else might interested people find my site?”

There are many answers, and far more questions. Word-of-mouth is likely the best way people find your site. Someone is happy, so they tell family and friends. What do those family members and friends do next? They search for you. What prospects now see as they search, is a digital footprint, like this one from Home Depot.


Additionally, there are other ways people find your site, such as email blasts and social media. Both cost either your time, or hours you pay to an employee. Referral traffic from other sites is another way people might reach your site. If the referral traffic has value, typically those sending it are affiliates, which you pay. If there is value in traffic sent to you, what will the cost be for those visits? If the answer is very little, how sustainable is that for the other organization or likely to continue for you? If all of your site visits are free, are those visits likely to have much value and convert into new customers?

Optimizing for search engine rankings is like mowing the grass because if you ignore it, you’ll have major issues and a growing mess. When you work with a digital advertising agency, such as Mediaura, you aren’t just getting one person with a top-view knowledge of SEO, you’re gaining an entire team of digital marketing professionals that are able to analyze and evaluate all of the moving parts in order to improve your rankings and conversions.

Maximize Your SEO Performance Today

We know how trans-formative Search Engine Optimization can be for your business. Our clients often remark at what a difference it makes to their online sales and inquiries. Our award-winning team is able to handle every aspect of the SEO process, managing its performance, and much more.

If you would like to learn how Search Engine Optimization will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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