Posts about the brain center of our industry. Upcoming changes in social media, new tech coming forward soon, etc.
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you […]
If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update. For those of us who’ve been in digital marketing since before Google existed, it’s a
The past few years have thrown digital marketers into a whirlwind of economic shifts, tech breakthroughs, and changing customer expectations. At Mediaura, we’ve guided clients through these storms and built a toolkit for crisis-proof digital
How To Crisis-Proof Your Digital Marketing Strategy Read More »
TikTok’s 2025 Updates: What They Mean for Brands—and How Mediaura Makes Them Work for You As CEO of Mediaura, I’m always looking at the digital landscape with an eye for what’s next. TikTok’s latest updates
If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update
The Latest Google Algorithm Update Is Helping SEO For This Industry Read More »
Let’s face it: in today’s economy, every dollar you spend on advertising has to work overtime. Gone are the days of tossing money at billboards and hoping your ideal customer happens to drive by. Now,
Why Digital Is A Reliably Cost-Effective Marketing Strategy Read More »
Building your own website can save you some money, but it can also cause you headaches. Building a good website is more complicated than picking a good platform and using a template. You have to
Mediaura is thrilled to announce full support for the AVIF image format alongside WebP through LiteSpeed’s advanced optimization tools, now enhanced by our exclusive private cloud hosting infrastructure. This upgrade empowers our clients to achieve
Elevating Digital Performance: Mediaura Embraces AVIF Image Compression with LiteSpeed Read More »
In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence. But with so many options and features available, it can be overwhelming to decide what’s
The Ultimate Guide to Building a Website: What You Need and What You Can Skip Read More »
Quantum computing is poised to revolutionize the digital advertising landscape, particularly in Pay-Per-Click (PPC) and Meta advertising. While quantum computing offers unparalleled computational power, Mediaura’s expertise lies in crafting precise targeting strategies that drive campaign
