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In 2015, the competition for visibility in search results is fiercer than ever before. Along with search engine optimization, pay-per-click marketing can garner real estate for your brand on results pages. The straightforward nature of PPC puts your business in the driver’s seat, and if done correctly, the benefits far outweigh the risks.

So, if you’re on the fence about whether or not PPC advertising is worth it – I’ll explain why it’s a no brainer for your brand with these 5 practical points, even if you’re already a successful business.

For potential clients that are reluctant to invest in pay-per-click advertising, here are 5 reasons why PPC is worth your while:

1. Only pay when an interested person clicks

One of the reasons PPC is so straightforward is because you know exactly where your dollars are going and only pay when an interested party clicks on the ad. This is unlike traditional advertising, where you never really know that your target market is being engaged.

2. Set budget to your needs

With PPC, you are able to set your budget to control costs. You can put a cap price on your daily spend, and it’s flexible for you to change at any time. This doesn’t mean you should expect to see huge results with a limited budget however; it all depends on how competitive the keyword and industry are.

3. Target people in a specific time and place

With PPC’s location targeting and delivery options along with device-specific preferences (i.e. mobile), you can deliver very specific messages to your target consumer at the times they are likely to be online.

4. See almost immediate results

Organic search traffic is extremely important for long-term website marketing; however, it takes time to prove ROI with organic ads. PPC shows results fast. You can start a PPC campaign Monday and see results in terms of traffic and conversions the next day.

5. Become informed in other marketing channels

Because PPC shows results quickly, you can use it to see if a particular keyword or set of keywords is converting well for SEO purposes. You can also test the waters with new products or offerings using PPC to gauge demand and get an early look at its reception.

How Mediaura Can Help

At Mediaura we know what an effective PPC marketing campaign can do for your business. We work closely with representatives from companies such as Google, to develop strategic and compelling PPC campaigns. Our clients often remark at what a difference it makes to their online sales and inquiries. Our award-winning team is able to handle every aspect of the process, from creating the campaign, managing its performance, to content creation and much more.

If you would like to learn how PPC marketing will benefit your business, contact us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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