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Written by  Kellie Oates
At Mediaura, we realize your digital strategy isn’t complete without a remarketing component. If you aren’t aware of what this means or why you need it, let us inform you. Digital remarketing is the specific ad targeting of consumers who have previously visited a business’s website. So, imagine putting a bunch of money into an all-expansive, mack daddy marketing campaign. You think all your bases are covered — TV, print, digital — you name it. Everything points right to your website. Now, let’s say a user comes to your site, loads up their cart with your products, and bam, right before converting they bail. This sounds horrible, right?

You can’t control whether a potential customer leaves your site or not, but here at Mediaura, we use remarketing to remind them they were on your site about to buy your products. To explain it on a basic level, we use remarketing technology to place a cookie on a visitor’s browser whenever they visit your site. This cookie is then used by advertising networks like Google to target that visitor through paid search and display ads.

Remarketing lists are created based on the way the actions on a web page are tagged. The more tagged pages and actions, the more information can be learned about your potential customer. If a specific product page is tagged and the buy-flow is tagged, then we know what product the person is interested in. We will use that information to target the visitor differently from someone who just visits your homepage. Whether someone buys your product/service or not, your ad will pop up alongside their Facebook feed, personal email, or wherever you have your ads placed.

Why is Digital Remarketing So Important?

According to Google, 96 percent of consumers visit a website without completing the buy action. At Mediaura we have the results that prove our remarketing services help encourage those lost conversions to come back. This will significantly increase your ROI. The more touchpoints a person has with your brand, the more likely they are to convert. As mentioned before, remarketing also allows for stronger segmentation. When you segment your audience based on their onsite behavior and actions, you can change the messaging in your ads to target certain users. You’re not just limited to generic advertisements. You can use different messages to speak to your users’ specific needs and goals.

Contact Mediaura Today

Mediaura will spread your remarketing campaign across a variety of channels to generate the best results. It’s important to catch the consumer wherever they may be. We understand how big of an impact remarketing can have on your campaign and it won’t cost you an arm and a leg. Because you’re reaching out to customers who have already visited your website, remarketing is a very cost-effective way to increase your sales conversions.

Let Mediaura help guide your marketing to the next level. Whether you’re looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management or any of the other wide variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future.

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