Mediaura is a company that is invested in the growth and well-being of our community. Periodically we donate our services to a charity or non-profit in order to give back; utilizing our technological and digital expertise to help elevate an organization’s brand or profile, and do some good for many others while we’re at it. Goodwill of Southern Indiana is the perfect example of an organization that is giving back in so many wonderful ways but were, unfortunately, flying under the radar a bit too much due to a lackluster digital presence. They had a website, but it was quite dated, poorly designed, and not easily navigable. So our team stepped up to the plate and worked to give them a website that would reflect their mission without overwhelming them (or their users) will too much technology for their needs.
They wanted a website that could be easily updated, could leverage SEO quite readily, and wouldn’t require a single point of contact (i.e. a programmer) when changes needed to be made. Therefore we put them on a Joomla CMS and integrated it with Paypal for a secure platform on which donations or transactions could be made directly through the website. Our goal was to make it that much easier for people to give to the organization.
As you can see above, their old website wasn’t the most engaging to viewers. The white text and small font were difficult for users to read, the navigation bars were quite light as well, and while the left menu was a tad easier to read, it didn’t really do much in the way of amping up their design. After meeting with the Goodwill Southern Indiana team and discussing their needs, they identified the top three things they wanted to highlight:
- Donations
- Shopping
- Changing Lives (Programs and Services)
Taking that information we transformed the website into a much more cohesive and updated design:
In the new design, we introduced a slideshow of images to highlight the objectives of Goodwill of Southern Indiana, along with adding modules that feature their top services. We also added a search function so that users can find locations closest to them or locate stores in their surrounding area. The font has been darkened and given more weight, with darker fonts on the lighter background and darker backgrounds for the lighter fonts – increasing legibility for the user.
The interior pages also received a much-needed makeover too. The older website’s interior pages suffered from the same issues as the homepage – visibility issues, font issues, design layout, etc.
Looking at the image above you can see what we’re talking about. The design simply looked dated and there were several on-page errors present, such as the widget they were using to display their Twitter feed. When users see issues like these, it reflects on an organization or company’s brand. It’s akin to having a brick-and-mortar store with a broken window, it simply detracts from the brand quality you should be trying to convey.
Therefore, Mediaura worked to make the interior pages engaging and well-organized: adding interior menus, images, and keeping all of the design elements clean and simple. We added SEO optimized elements to enhance the website’s visibility to search engines.
We also made sure that the design was mobile-friendly, thereby increasing its usability for users on a variety of devices:
If you would like to learn more about Goodwill of Southern Indiana, please visit their website here.
Mediaura Can Give Your Website An Extreme Makeover
Having an updated design is imperative for a business for many reasons because design presents your public image and dictates perceptions users will have about your business or organization. We believe that by using digital elements as part of an overall marketing strategy, businesses can ensure they maximize the return on their advertising budget.
Let Mediaura utilize our award-winning knowledge to help guide your marketing to the next level. Whether you’re looking for Website Development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Media Management, or any of the other wide variety of services we offer, Mediaura is here to help. Contact Us or call 502-554-9649 today to begin taking your company or organization to the future.
