The Importance of Web Hosting

Do you know the importance of web hosting?

So, you’re willing to spend hundreds or even thousands of dollars per month to promote your website with search engine optimization and pay-per-click marketing ads, but you’re spending less than fifty dollars a month to host your website? While most business owners see the value in content marketing, the importance of a good website often takes a back seat. What most business owners or marketing managers, unfortunately, fail to realize, is that this line of thinking is detrimental to the success of your brand. Read on to find out why it’s so important not to cut corners with your website hosting.

If your website loads slowly, the user will most likely click the back button in their browser and try another option (most likely one of your competitors) from the search results. If your website is offline, you’ve lost a sale and your customer’s perception of you has changed. If your website loads malware, has been defaced, has had user data compromised/stolen, or maybe shows pornographic images after being hacked, you could have a lawsuit on your hands.

When dealing with budget hosting solutions you are more susceptible to all of the above. Did you know that Google factors your website performance into their SEO ranking algorithm? So, a slow website will even hurt your search engine ranking.

Cheap web hosting is great for a startup or a small business that simply needs a website with their contact information and nothing else. We all have to start somewhere. However, if you’ve spent as little as a dime on advertising for your business, you shouldn’t even consider a budget hosting solution. You simply can’t afford not having a reliable, secure infrastructure that is being actively monitored and maintained by professionals. The importance of quality web hosting cannot be overstated.

Imagine spending a few thousand dollars creating a brand new website to promote your business and then you dabble in some PPC advertising, but your website gets hacked because the infrastructure is insecure. You may not even know it, but when people are visiting your site through your paid ads they could be seeing the wrong content or being redirected to a malicious third-party site. Yes, some of this has to do with how well your website is built, but on a cheap hosting solution nobody is monitoring this. Who knows how long you will be damaged by this negligence?

We realized a long time ago at Mediaura that if you want to get the most out of your website, along with your SEO and PPC campaigns, then you must have a fast, reliable infrastructure that is always online and ready to serve your clients. That’s why we built our own virtual private cloud that is both PCI and HIPAA compliant, without any single point of failure. We selected Peak 10 as our data center partner and located our equipment inside their facilities. This is truly an enterprise solution, built by experts with over 25 years of experience, being offered at SMB-friendly pricing. Contact Us or call 502-554-9649 today to see how we can help you sleep easier at night knowing your website is online and working for you.

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