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Let’s face it: if you want your business to be relevant on Google in 2015, having a mobile-friendly website is a must.

Recently, Google began giving websites mobile-friendly labels, if they’ve earned the title, and rewarding these sites with special treatment in regards to their ranking algorithm. This decision was only logical considering mobile Internet usage has more than doubled in the past year and a half.

Responsive design and mobile websites are nothing new. And up until recently, the value and reason behind making sure your website offers a mobile-friendly experience has primarily been supported by the steady rise of mobile traffic that marketers have all seen in the past few years. But now that Google has made having a mobile-optimized website a key ranking factor for searches, there is a ton of emphasis on giving users the mobile experience they want.

How Mobile-Friendly Will Benefit You:

Increased mobile visits

Failing to have a mobile-friendly website will negatively impact your website’s click-through rate (CTR). If a user performs a search on their mobile device and four out of five top results have the “mobile-friendly” label, the user will absolutely give preference to these labeled results. The effects of this happening over time can be detrimental for your online presence.

Higher mobile rankings

Google automatically ranks sites that are mobile-friendly higher in order to give mobile searchers a better user experience, but also demotes sites that aren’t optimized for mobile.

Increased revenue from mobile

Lacking a mobile-friendly website at a time when so many people are using mobile devices to find products and services is essentially handing customers over to your competition. In 2015 prospective customers will find the path of least resistance, which is whatever site is mobile-friendly.

Mediaura Can Help

At Mediaura we go above and beyond to guarantee your organization has a successful SEO strategy with a mobile-friendly website. Everyday we see our clients’ benefit from more click-throughs, higher rankings and most importantly, increased revenue.

For additional information about leveraging your digital or for any of our other services, please Contact Us or call Mediaura at (502) 554-9649 today to get your digital presence where it needs to be.

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