What’s In A Logo?

Today, there are more products and services out on the market than there have ever been before. Almost every company is competing with other businesses that sell the same or similar things. Therefore, it is vital that a company distinguishes itself from its competitors with a strong company image that is immediately recognizable. Logos are a major part of this image because they establish a visual identity for your company. Here at Mediaura, our design team works closely with our clients to take their ideas and visions to the next level where we bring your logo to life.

What makes a great logo?

As a client, it isn’t your job to know what it takes to implement the perfect logo. You may have an idea of what you want, or you might even have the perfect vision of what you want, but it takes someone with an experienced eye and a strong knowledge of branding solutions to deliver an excellent final product. The designers at Mediaura have effectively done this time and time again.

When it comes to your logo, whether you already have one or not, you should think about these top five elements to determine the strength of your branding.

Simplicity. According to Milton Glaser, the legendary graphic designer best known for the “I Love New York” logo, the first step to creating a great, memorable logo is knowing that simplicity is key. If a logo is too busy, no one will remember it. Your logo should serve as an instant reminder to the general public of your company or product. A simple logo allows for easy recognition and versatility. And just because it’s a simple image doesn’t rule out the possibility to create something unexpected and unique. Remember the “K.I.S.S. Principle”: Keep It Simple, Stupid.

Unique. Stay away from overly used icons. A logo doesn’t need to say what a company does. The Apple logo isn’t a computer, McDonald’s isn’t a hamburger, and Starbucks’ isn’t coffee beans. But we all immediately think of their logos whenever we hear their names, right? Avoid the clichés, which are typically the first ideas to pop into your head when brainstorming and for the same reason should be the first ideas discarded. For example, light bulbs for ‘ideas’ and globes for ‘international’ are visual clichés that have been overplayed. You want a fresh, original idea so your company stands out against the rest.

Adaptability. Strong logos translate well across different mediums. Will your logo have the same meaning on a business card, as it will on a billboard? Simplicity and adaptability go hand in hand because if the design is simple, it allows for flexibility in size. If a logo doesn’t reproduce well on a small scale it causes problems for a brand’s clarity and value. It should also reproduce well in black and white. An effective logo must be able to work across a variety of mediums and applications.

Timelessness. The neutrality of a design makes a logo timeless. Think about the NBC Universal logo for example; it makes use of clean lines and symmetry. Even though it’s been changed over the years, the timeless elements remain. When coming up with your logo the future should definitely be an element that’s considered. There is no reason your logo shouldn’t still be effective in 20 to 50 years time.

Appropriateness. Before embarking on a marketing campaign, you have to nail down your target audience in order for your logo to serve its intended purpose. A logo must accurately reflect a company’s culture and values. In other words, we design for your company’s essence. It’s important to think about how the colors in your logo reflect your brand values as well. Different colors represent different emotions and can be very subjective. However, color can distract from the overall design. First work in black and white to ensure the logo looks good in it’s simplest form.

We Can Help

At Mediaura, our designers go through a very important branding process for your company. We offer a design brief and do research on your industry and into logo designs that have been successful for companies with similar backgrounds. Whether you’re a business that’s just getting off the ground or you’re already established and looking to freshen up your site, we offer the graphic solutions to fit your needs.

We offer full branding solutions such as logos and marketing materials as well as apparel, packaging, and advertising solutions. No project is too big or too small, to be handled effectively, professionally, and most importantly, affordable.

If you would like to learn how working with our award-winning Graphic Design team will benefit your business, Contact Us or give us a call at 502-554-9649. A member of our team will be happy to assist you.

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