Mediaura Launches Blue River Cabinetry

Louisville, Kentucky’s digital agency Mediaura has been working with Blue River Cabinetry to launch the new Blue River Cabinetry website.

About Blue River Cabinetry

  • Blue River was founded in 1994 by three Amish craftsmen in Fredericksburg, Indiana and was built upon a solid foundation with one goal: to make the best handcrafted, custom cabinets in the region.
  • In 2003 the company was sold to Mike Metheny and Randy Scherer, two local businessmen who modernized the manufacturing process.
  • As of 2013, Blue River teamed up with Neace Ventures in order for the company to grow and improve. The combination of modern technologies and old-world principles allows the company to deliver top-quality custom cabinetry to local dealers in the Midwest region. 
  • The company uses 100% custom handcrafted wood to create incredibly durable cabinets.

Blue River Website Design

Mediaura worked with the marketing and design team of Blue River Cabinetry to create a website that emphasizes the company’s custom products in a sleek and accessible way.

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The image above is the website home page, where visitors can scroll through images of Blue River Cabinetry work displayed in customers’ homes. You can also scroll through to browse cabinets by style, finish and wood type. Our goal here was to provide visitors with the most efficient navigation to content as possible.

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In the Our Story tab, you can read about the history of the company by looking at a simplified timeline. Also located under the Our Story tab, as shown below, is the option to find a local dealer and the showrooms that feature Blue River’s work by using a map of your current location.

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The Inspiration Gallery page shows examples of cabinetry in actual clients’ kitchens and bathrooms as well as examples of specialty items like customized desks, wardrobes and drawer boxes. Each section is easily navigable and contains a handsfree scroll option.

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The products page contains a link to all of the styles and finishes Blue River offers with pictures of each cabinet style, wood species and finish as well as complete cleaning and care directions for treating your cabinets.

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The press tab shown below leads to examples of Blue River Cabinetry mentioned in leading newspapers and in multiple testimonials.

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The contact us tab directs you to an integrated comment form where you can ask questions or leave comments.

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The careers option allows you to download an application, see open positions and view job descriptions.

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The dealers only tab offers up a page where dealers can make inquiries using customized bars to use type of work and scope of work and there is also the option to login as a dealer.

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Mobile-Friendly Web Design

As with all of our custom-website, Mediaura’s design for Blue River Cabinetry is designed for optimized mobile viewing.

Mobile Website

Let Mediaura Build Your Website

To learn more about Blue River Cabinetry and the services they offer, please visit their website here.

For more details on our website development and services offered by Mediaura please visit our contact page or give us a call at 502-909-3099 and one of our team members will be happy to assist you.

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