Community of Sport
Mediaura recently worked with our client Active Ankle to give their website a fresh look with an upgraded e-commerce system.
Active Ankle had its start in an athletic training room of a Southern Indiana high school as part of a college class project by a student teacher of Glen Snow’s, the athletic trainer at the time. The first semi-rigid hinged ankle support was conceived using parts of a McDonald’s food tray along with various materials found in a standard athletic training room. Recognized as a unique product idea, a local businessman helped launch what is known today as Active Ankle Systems, Inc. in 1989. The company has become a worldwide leader in the development of high value, high function foot and ankle products and owns or has rights to over 20 U.S. and Foreign Patents.
Active Ankle’s previous website had been designed by a third-party and programmed by Mediaura, and we were happy they were satisfied with our high-quality service and wanted to bring everything to Mediaura for this revision.
PREVIOUS DESIGN
The Upgraded Design
Active Ankle is known for their loyal customers and excellent products. We wanted to design a website that showcased the full Active Ankle story, while simultaneously streamlining the process for online purchases.
The online store is organized by product type: Athletic Products: Rigid, Lace Up and Medical Products.
Our goal was to provide the user with as much information as possible so that they could make an informed purchase, yet without overwhelming them with more verbiage than necessary. Since the fit of the Active Ankle product is so important, when a user selects a product they are given the full scope of details regarding the item. There is also a listing that advises users on which sport that product is best designed to be used in.
The Fitting Instructions page has both videos and downloadable .pdfs that demonstrate to the user how to properly wear the product. There are a wide variety of videos available to view, including testimonial videos from satisfied clients.
The .pdfs allow the user to download and save the instructions. Some users prefer to print out the .pdf and keep a copy with their product to reference when putting it on for wear.
Active Ankle is very engaged in the athletic community, so we’ve provided areas where they can update their news and upload photos from events.
The store locator page provides an area for shoppers to input their zipcode to find the nearest stockists. Once a zip-code is entered, the map populates the nearest store locations, along with the store details and contact information. Since fit is so important, some users want to be able to try on a few products before decided on which brace and size is best for them.
We made the “About Us” page a little more engaging with added video to enhance the story. This allows users to truly “see” what it is about Active Ankle that makes the company passionate about their products.
But don’t take our word for it! The “Who’s Wearing Us” page lists some of the elite clubs and athletes who rely on Active Ankle to keep them in the game.
Visit the Website
You can see all of the exciting new features by visiting www.activeankle.com and taking a tour.
If you or someone you know would like more information on a custom website, content management systems, or e-commerce – have them contact Mediaura today.
