The Digital Revolution in Healthcare
When used effectively, digital signage is an advertising medium which allows for the opportunity to maximize your potential while minimizing costs. Ideal for marketing, communications, and training, Digital Signage helps your message stand out above the crowd, while improving the consumer experience and potentially earning revenue. Digital Signage is not an entertainment medium (even though it can be used as one), but a communications method.
Digital Signage gives you the ability to inform, educate and entertain. The real value of digital signage is to be able to deliver the right message at the right time to the right audience. It lets you plan what content you want to show (unlike TV).
With Digital Signage You Can
- Inform your employees
- Inform your patients and visitors
- Generate extra revenue
- Decrease perceived wait time
- Save on costs
- Help reduce your environmental impact
- Reinforce your brand image
- Communicate health services or health plans
The Benefit of Digital Signage for Patients
From fear of procedures and devices to the general unknown of outcomes, a hospital or clinic visit can be a nerve-wracking event.
Research has shown that providing education about a procedure to the patient before the patient undergoes a procedure can reduce the patient’s anxiety levels.
This gives the patient a lot of knowledge about the experience and can help generate much stronger dialogue between the patient and the doctor. One facility, located in Connecticut, decided to implement Educational Digital Signage and the result was an 80% increase in referrals.
Informing Family And Friends
The family is exposed to the information, strengthening the bonds between the entire family and hospital, an ongoing effort to reduce anxiety. Reducing the Perception of Wait TimesIt is often assumed and stated that an audience in a waiting room is a “captive audience.” This is not true. The waiting room is full of people pre-disposed with thoughts of their loved ones being cared for. People in waiting rooms have questions, concerns, and a desire for information. When addressed with targeted and relevant digital signage, the content can reduce anxiety, boost the viewer’s knowledge base, and reduce the perceived waiting time.
Marketing of Medicine
Much like shopping online, many people now head to the Internet to learn more about medical conditions and procedures, especially before visiting the hospital. A Digital screen in a medical waiting room serves the patient/parent by providing information directly related to her top-of-mind presence, the reason they are there. It serves the practice by motivating the viewer to ask questions, report observations, and reduces perceived waiting time. It serves the advertiser by providing that viewer engagement resulting in recall, as well as being associated with the viewer’s doctor carrying her perceived recommendation.
The Benefit of Digital Signage for Staff
Patients come and go, though, and often the real beneficiary of a digital media network can be the staff. By their very nature, hospitals operate under a very high level of awareness and preparation. Digital signage is a medium of time and relevance, where information can be delivered instantly.
It used to be that paperwork was the first order of business when checking in. From medical and safety standpoints, the documentation could contain extremely important information – whether a patient is allergic to any medications, for example. But once entered, it’s difficult to know who will see it and when. By using online resources coupled with the digital network, the staff now has access to this information upon arrival. Then the staff at all levels can access it to quickly determine the best course of action for the patient.
Information and Alerts
Hospitals are living-breathing entities with schedules that change by the minute. When events have moved to different locations or times, or new events occur, the ability to share this information with everyone on-site in a timely and relevant fashion is critical. Imagine a scenario where a large-scale accident is sending dozens of patients to a single emergency room. With digital signage, messaging can be provided not only to the ER but also to all other floors and levels where patients may need immediate care.
Locate, Navigate, Medicate
Interactive, way-finding digital signage can show the patient the right way to where they are going. Doctors and staff are rarely grounded in one building or area, routinely working at various locations within the system. Almost like an airport terminal, digital signage can provide staff with updates on the locations of specialists and doctors at any given moment during the daily schedule.
Every licensed physician in the U.S. must go through a certain amount of Continuing Medical Education or CME, every year to maintain a license. Digital signage networks that have day-parting control or on-demand features can allow staff and physicians to watch videos on the same network during off-hours, reducing the need for another channel of programming.
The Benefit of Digital Signage for Facility
While much of the operation of a hospital system comes from a central location, that operation is affected by internal and external influences. A centralized digital signage network empowers the system to communicate with determined speed and accuracy, to keep everyone informed, and to provide a degree of efficiency in the management. The medical field is continually evolving with regulations, laws, forms, and procedures around the well being of a patient. Every facet of health care is always under scrutiny and very often subject to change. Interactive content delivered by the administration can give the staff relevant and timely information as it pertains to the system as a whole.
Usage Manuals for Tools
Every day new technology enters the medical field, from surgical devices to health monitors to robots and tiny cameras that assist surgeons in the operating room. In the same way that digital signage can deliver videos about procedures, digital signage can deliver educational material about the hospital infrastructure. Further, because the videos are located on a central server, they can be accessed anywhere at any time – there is no need to haul around instruction manuals.
Fundraising has become a major revenue stream for hospitals, especially for nonprofit hospitals and facilities that care for large numbers of under- or uninsured patients. In 2010, over $8.2 billion were donated to health care facilities. Screens provide greater visibility to the philanthropic community. Viewers can learn more about the donor, show where the donor’s money may be going, and offer greater recognition for the donor’s activities with the facility.
A hospital can deliver a very targeted audience that may be very attractive to certain types of advertisers. Hospitals can use digital signage to promote surrounding businesses and partners that strengthen the relationship between them for the benefit of the patient. This establishes and grows the hospital’s brand in experiential marketing that many health care facilities are aiming to achieve.
Reduction of Errors
One of the human traits that digital networks can reduce is a misunderstanding due to poor communication. Due to their closed-circuit nature, digital signage networks offer a level of control where individuals can monitor and filter every piece of content being pushed out over the network. Often, more eyes fall on content than just the doctor and the patient. This encourages viewers inside the system to be quality assurance specialists as well, ensuring that all content going out over the network is accurate.
A facility will spend thousands of dollars each time new marketing materials are printed, including costs for shipping and the time required for employees to sort through and hang traditional advertising. A digital signage solution reduces costs by eliminating printing costs and allowing content to be managed remotely.
Compare the Competition
Healthcare providers that are looking to add a solid-state digital signage solution or replace their vulnerable PC-based system should be aware that many digital signage players do not include software, which can add to your initial cost—sometimes substantially. Others may offer free software, but it isn’t really free, just a limited-time trial. Mediaura’s ProBuilder Digital Signage solution is hardware agnostic, extending your cost-savings even further during implementation.
Key Features of Mediaura’s Software
- Patent-Pending drag-and-drop interface to customize your signs
- Integrated image library to manage your assets online
- Advanced enterprise-ready multi-store and multi-sign management tools
- Full-featured scheduling tool with day-parting, recurring schedules, one-time future event planning, and more
- Historical archive showing proof of playback
- Our player software has offline caching capabilities, a custom rendering engine to reduce bandwidth, and polling to ensure your display never goes blank due to loss of internet connectivity
- API for integration with existing digital signage networks
- …much more
Contact Mediaura today to learn more about our custom software solutions. We are committed to offering turn-key solutions that maximize profits and reduce costs so that your business of facility can retain its edge on the competition.