Your customers are ready for mobile – but are you?
Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
Users also expect their mobile experience to be as good as their desktop experience.
Sources: Compuware, “What Users Want from Mobile,” 2011
A Bad Experience Can Cost Your Customers
Sources: Compuware, “What Users Want from Mobile,” 2011
Mobile Users Want to Connect With Businesses In Their Area
Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
Many Prefer Apps for Shopping
Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
Business Can Drive Purchases With Mobile Friendly Websites
Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
