We are in a new age of advertising.
The Mad Men-Esque days of advertising are a bygone era – fun to look back on, but thankfully bare little resemblance to the ad agencies of today. In fact, even the term ‘ad agency’ is a bit passé, as our agency dynamics have evolved dramatically due to the rise of digital. We are in the throes of a digital revolution, dominated by online strategies and integrated campaigns. And behind those campaigns, you’ll find more women than ever before.
Historically, gender disparity has been pervasive and wide-reaching, particularly in the creative, tech and advertising industries. Even today, women lag behind men in ad-specific leadership positions. Although women control 80% of consumer spending in the U.S. and more than half of the U.S. population, only 3% of creative directors in advertising are women. This disparity makes for bad business, missed opportunities and a lack of valuable perspective and creative direction within the advertising world.
Fortunately, all of that is changing with the rise of digital. The creativity necessary in digital advertising is driving a more collaborative culture that affords new opportunities for women to not only contribute but to lead.
Here at Mediaura, women have held leadership positions from the start. And today, Mediaura women fill a wide variety of roles that aren’t typically held by females. From CFO to designer to programmer, these empowered women all have something special to bring to the table, which is why today is the first post in our Women of Mediaura blog series. Over the next few weeks, we will focus on our female employees and ask them to share their personal experiences, advice, and goals for the future within the field of advertising. Be sure to check back on Wednesday for our first interview of the series with Mediaura’s Director of Marketing!