Brooklyn and the Butcher Soft Opening

You may know successful restauranteur Ian Hall from his beloved New Albany establishment, The Exchange. Well the team at Mediaura are happy to announce that Mr. Hall is working his culinary magic once again with the launch of Brooklyn and The Butcher, a delicious steakhouse certain to be another destination spot in his arsenal.

The opening of Brooklyn and The Butcher is another shining example of the revitalization taking place right now in New Albany, Indiana.

Craft Cocktails And An Appetizing Menu

The menu of Brooklyn and The Butcher will include fresh seafood, small plates and multiple cuts of beef, which Ian hall describes as “the heart and soul of the menu.” Mediaura worked closely with Hall and his team to develop the brand and imagery set to accompany this mouthwatering menu, and we’ve been anticipating the experience since day one. Featuring high-end cuts such as New York strip and bone-in ribeye as well as lower-priced flatiron steaks. Hall also plans to source some of his meats locally.

Brooklyn and The Butcher will have outdoor seating in a back patio, which will seat about 40 people during good weather, as well as a lounge area in the basement. The inside will seat 100 to 110, Hall said.

With the attention to detail placed on his food, Mediaura worked extensively with Hall and his team to ensure that his branding – from website development, logo design, menu, and branding elements were executed with that same level of precision and vision. We were honored when the team at Brooklyn and The Butcher invited Mediaura to their soft open. Although the restaurant officially opens on Sunday, February 14th, it is now taking reservations. Trust us, this is not a location that you will want to sleep on, as  it is sure to become the go-to place for dinner and drinks for those craving the best our local food scene has to offer.

Take a sneak peak at some of their menu items here. Check out some of our pictures from last night’s fun and delicious experience below!

brooklyn menu

cheese and meats

crab cakes

fireplace and chairs


butcher wall

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