Tech

That’s a great analogy from the founder and leader of Mediaura, Andrew Aebersold. It really is applicable once you consider how many organizations could do it internally, except, who has the time to keep up […]

In 2015, the competition for visibility in search results is fiercer than ever before. Along with search engine optimization, pay-per-click marketing can garner real estate for your brand on results pages. The straightforward nature of

It’s not news to anyone that advertisements are running the show on Facebook these days. If you check Facebook on a fairly regular basis, you’ve surely come across ads that seem suspiciously directed at you.

Mobile success is a matter of capturing mobile moments. Whether it’s the moment when you set out on a run and want to know if it’s going to rain or the moment you see the

Most business owners understand the value of having good content on their websites and blogs, but the importance of selecting a good web host often takes a backseat. As a business, big or small, you

Social media platforms have continued to emerge and evolve over time, which causes changes in the way consumers engage with brands. Keeping up with the latest social media trends can be daunting, and in today’s

Today, there are more products and services out on the market than there have ever been before. Almost every company is competing with other businesses that sell the same or similar things. Therefore, it is

Let’s face it: if you want your business to be relevant on Google in 2015, having a mobile-friendly website is a must. Recently, Google began giving websites mobile-friendly labels, if they’ve earned the title, and

Starting in January, Facebook decided to make it even harder for brands to advertise for free. Their message being: if you want to advertise on Facebook, you have to pay for it. According to a

“Build it, and they will come” is the credo that many organizations have for their digital marketing efforts. While they are to be applauded for venturing into the digital realm with their advertising, simply building