Ask Engine Optimization

The days of using only Search Engine Optimization, or SEO, to game Google into choosing your website to be one in a sea of page 1 blue links are gone. Instead, Ask Engine Optimization, or AEO, has emerged as a new way to direct droves of internet users to your site and brand.

Google, as well as new companies like Perplexity, are using AI to directly answer user questions —  picking only the best-optimized content from the most reputable websites to link to. It’s more difficult to be chosen, but the rewards are greater, too. 

That’s why you need a cutting-edge agency on your side to help you dominate this new Search landscape and get your brand discovered organically.

Using Both AEO & SEO

Don’t get us wrong — SEO is still important. There will always be people willing to dive deep into a subject by clicking link after link. But AEO will likely be their entry point when consulting the internet.

We are well-versed in the strategies behind both Search Engine Optimization and Ask Engine Optimization. Our success with SEO is well documented. And as a tech-focused digital marketing agency, we’ve been closely following AEO since it emerged, keeping tabs on the best ways to use it to our clients’ advantage.

Our SEO Strategy

On-Page Optimization: We fine-tune your website’s content, meta tags, and structure to align with search engine algorithms and improve your relevance.
Keyword Research and Strategy: We identify high-impact keywords relevant to your business, incorporating them strategically across your site.
Link Building: We build a robust backlink profile through ethical and high-quality link-building strategies, boosting your site’s authority.
Technical SEO: We optimize website performance, speed, and overall technical aspects to ensure a search engine-friendly user experience.
Content Marketing: We develop and implement a content strategy that appeals to both your audience and the algorithm.

Our AEO Strategy

Question-Based Keywords: We use the best data tools available to identify common questions that users are asking.
Query-Based Content: We tailor content across your site to clearly answer these questions, regularly updating our work to include fresh, relevant answers.
AEO Optimized Coding: We dive into the backend of your website to add more context to your content through schema markup, increasing your likelihood of being selected by answer engines.
Featured Snippet Optimization: We strategically format your content to increase your chances of appearing in featured snippets before traditional search results.
Voice Search Optimization: We optimize your content for voice search by incorporating natural language with our keywords.

A Tailored AEO & SEO Strategy

Our AEO and SEO strategy is tailored to your business from the beginning. With our comprehensive audits, we identify the strengths, weaknesses, and opportunities in your strategy. And with our data-driven approach, informed by tracking analytics, we are constantly updating our work for you, so your performance stays top-tier.

Show Up And Grow With AEO & SEO

Ask Engine Optimization, paired with Search Engine Optimization, is the best way to ensure your website and brand stays relevant and continues to grow as AI technology evolves. 

Without it, your name could get buried. With it, you could become a go-to resource for your audience.

We’ve been in the digital marketing game for over 20 years. The landscape has changed a lot during that time, and we’ve evolved with it — taking our customers along with us on the road to growth. 

Contact us today to see how AEO and SEO can help you reach your ideal audience.

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