Drive Safe Get Rewards

Client Since — 2016

Scope of Work — All Services

Services Used:

Branding

Website Design & Development

Mobile Application Development

Highlights:

Mediaura teamed-up with John McCafferty to build a mobile app designed to heighten awareness of the dangers of distracted driving.

Mediaura worked with Louisville-based Becker Law Office during the creation of the Drive2Win mobile app.

The Client

Win Prizes Just For Driving

According to the National Center for Statistics and Analysis, each day in the United States, over 8 people are killed and 1,161 injured in crashes that are reported to involve a distracted driver. Texting while driving has become a national epidemic, quickly becoming one of the country’s top killers.

Drive2Win rewards drivers for playing it safe. You can win prizes just for driving distraction free.

The Challenge

Bringing Awareness

Moved by the needless deaths and injuries resulting from distracted driving, John McCafferty and Mediaura teamed-up to build a mobile app designed to heighten awareness of the dangers of distracted driving. Louisville-based Becker Law Office underwrote the creation of the Drive2Win mobile app, which complements much of the firm’s marketing messages admonishing distracted driving.

The Solution

App Construction

Drive2Win rewards drivers for playing it safe. You can win prizes just for driving distraction-free and tracking it with the Drive2Win app. We believe Drive2Win can change negative habits through positive reinforcement.

The Drive2Win app was available for iPhone and Android users in the iTunes App Store and Google Play. Here is how it works:

Player downloads Drive2Win app and touches screen icon when starting each trip.

Players may cash-in accumulated points for various prizes including food and entertainment rewards.

The app’s leaderboard shows where you rank compared to other players.

Other opportunities for winning points include “Trivia Tuesday’s,” when extra points will be rewarded for correct answers to questions about distracted driving.

Once the car is in motion, the app immediately begins to track the user’s driven distance for the duration of their trip and award points accordingly.

Rewards will frequently update and primarily come from locally-based businesses.

If a player chooses to make a phone call or text while driving, the opportunity to collect points is immediately halted until they return to the app.

Other chances to score extra points include opportunities to scan QR codes featured in Becker Law Office ads.

John McCafferty

President of McCafferty Advertising

I have always wanted an opportunity to use my creativity for making a difference in society. Research shows that more than 75 percent of drivers who text-and-drive believe they can do so safely. That’s a huge problem. If people use the app, which will reward them for safe driving, this game could change people’s habits – and save lives.