Drive Safe Get Rewards
Client Since — 2016
Scope of Work — All Services
Win Prizes Just For Driving
According to the National Center for Statistics and Analysis, each day in the United States, over 8 people are killed and 1,161 injured in crashes that are reported to involve a distracted driver. Texting while driving has become a national epidemic, quickly becoming one of the country’s top killers.
Drive2Win rewards drivers for playing it safe. You can win prizes just for driving distraction free.
Moved by the needless deaths and injuries resulting from distracted driving, John McCafferty and Mediaura teamed-up to build a mobile app designed to heighten awareness of the dangers of distracted driving. Louisville-based Becker Law Office underwrote the creation of the Drive2Win mobile app, which complements much of the firm’s marketing messages admonishing distracted driving.
Drive2Win rewards drivers for playing it safe. You can win prizes just for driving distraction-free and tracking it with the Drive2Win app. We believe Drive2Win can change negative habits through positive reinforcement.
The Drive2Win app was available for iPhone and Android users in the iTunes App Store and Google Play. Here is how it works:
President of McCafferty Advertising
I have always wanted an opportunity to use my creativity for making a difference in society. Research shows that more than 75 percent of drivers who text-and-drive believe they can do so safely. That’s a huge problem. If people use the app, which will reward them for safe driving, this game could change people’s habits – and save lives.