We love working with attorneys to help them enhance their digital presence on the web. Often, what it takes to be a success in the field of law (forward-thinking, concise content, informative, competitive, etc.) are all things that translate easily into the digital realm.
Recently, Mediaura was contracted to help Hayden, Craig & Grant revamp their overall branding (logo, business cards, envelopes, letterhead) along with their online presence.
Their Old Website
Aside from programming it to include a built-in CMS (content management system), we also made sure that it was optimized for Search Engine Optimization & Marketing; which is crucial for any law firm currently maintaining a digital presence in the marketplace. The overall aesthetic was to marry the corporate, professional look of a reputable law firm with a historical touch. Hayden, Craig & Grant is located in the historic downtown area of Louisville, Kentucky and they were keen to highlight that piece of their history.
Hayden, Craig & Grant have a wide variety of services in their arsenal, so on the interior pages, we made sure to not only list their specialty areas of practice but to also give a general overview of what those services entail. This allows the viewer to have a more in-depth look at their law firm and what it is about.
In addition, we also listed the attorney contact information, with a hyperlink to their “Linked-In” social media pages. In order to keep a clean and well-organized format, we elected to style the pages so that pertinent attorney information would be immediately available for all members of the firm.
When the viewer elects to learn more about a particular attorney, they are then directed to a page that contains more in-depth about the individual.
This area not only provides the user with the necessary contact information for the individual attorney, but it also gives an in-depth look at their professional background, education, experience, and area of expertise.
We also included a built-in contact firm should users elect to reach out to the firm directly with any questions or to retain their services. The google map illustrates to the viewer the location of the firm itself.
In order to announce the launch of the new website and the addition of a new partner, we also coordinated with Hayden, Craig & Grant on a customized email blast that went out to thousands of their contacts.
These are just a few of the pages and features of the newly launched Hayden, Craig & Grant website. Visit the page today to learn more about this competitive and internationally renowned law firm.
Please visit their website: http://www.haydencraiggrant.com/
