Tech

Let’s face it: if you want your business to be relevant on Google in 2015, having a mobile-friendly website is a must. Recently, Google began giving websites mobile-friendly labels, if they’ve earned the title, and

Starting in January, Facebook decided to make it even harder for brands to advertise for free. Their message being: if you want to advertise on Facebook, you have to pay for it. According to a

“Build it, and they will come” is the credo that many organizations have for their digital marketing efforts. While they are to be applauded for venturing into the digital realm with their advertising, simply building

Is your business’s marketing department leveraging your digital platform in the best possible way? Here’s the thing: Many companies need sophisticated digital marketing help even if they have an in-house marketing department. For most businesses,

Your Digital Marketing Budget Clients often come to Mediaura knowing that they need SEO but not quite understanding what it is or how it works. The reality of the situation is that SEO is not

If you are in the process of thinking about setting goals for your company in 2015, make sure you have Reputation Management factored into them. At its core, Reputation Management is online brand management. While

Does Google know you better than you know yourself? Apparently it might, considering Google collects a variety of information on its users in order to serve them relevant ads. For your brand and your business,

Have you tapped on a Google Search result on your mobile phone, only to find a page with text way too small and the links too tiny? Or maybe you have to scroll sideways to

Written by  Kellie Oates At Mediaura, we realize your digital strategy isn’t complete without a remarketing component. If you aren’t aware of what this means or why you need it, let us inform you. Digital remarketing

By now you may have read the latest release of Forrester’s five-year digital marketing forecast, a data-rich tool for budgeting, benchmarking, and identifying key trends to watch as you set your 2015 strategic plan. What