Expert Technical & Marketing Guidance Whenever You Need It
Leverage over two decades of technical expertise. We provide high-level consulting services to help your internal teams solve complex data, software, and marketing challenges.
An Extension of Your Leadership Team
Sometimes you don’t need an agency to run your ads—you just need professional guidance to ensure your in-house team is moving in the right direction. Mediaura offers on-demand consulting services for executive teams, CMOs, and tech directors. Whether you are navigating a massive platform migration, trying to resolve a tracking disaster, or planning an internal software build, our seasoned experts are here to give you clear, objective advice.
Areas We Consult On
MarTech Stack Auditing & Architecture
Ensuring your internal software stack, CRMs, and tracking tools talk to each other correctly.
In-House Team Training
Elevating your internal team’s skillset in digital media buying, SEO, and web development standards.
Data Privacy & HIPAA-Compliant Marketing
Helping your enterprise navigate cookie deprecation, privacy regulations, or HIPAA-compliant marketing, and compliance updates.
What Are Digital Marketing Consulting Services?
Digital marketing consulting is expert, strategic guidance for businesses that want to improve their marketing performance without fully outsourcing to an agency. An AI and digital marketing consultant works with your leadership and your internal team to evaluate what is working, identify what is not, and build a clear plan to move forward.
At Mediaura, consulting is not a generic playbook. It is a hands-on partnership led by Founder and CEO Andrew Aebersold, a digital marketing veteran with over 25 years of experience building, scaling, and optimizing marketing operations for businesses of all sizes. Every engagement starts with a data-driven SWOT analysis and a thorough assessment of your marketing tools so recommendations are grounded in your real competitive position, not assumptions.
Andrew Aebersold founded Mediaura in 2003 alongside co-founder Amy Aebersold and has spent more than two decades on the front lines of digital marketing. He has guided brands in healthcare, multi-unit food and beverage, spirits, B2B, and beyond through every major shift the industry has seen, from the rise of paid search and social media to the current era of AI-powered search and answer engine optimization.
Andrew does not advise from a distance. He gets into the details, understands your business model, evaluates your team’s strengths and gaps, and delivers a plan specific to your situation.
Andrew’s background includes:
Meet Andrew Aebersold,
Founder and CEO
Who Is AI and Digital Marketing Consulting For?
Businesses With an In-House Marketing Team
Your team is talented but needs expert direction. Maybe they are strong in creative but weak in analytics. Maybe they know social media but have never managed a paid search campaign. Mediaura’s consulting fills those gaps without replacing your people.
Companies Considering a Marketing Restructure
You know something needs to change but are not sure where to start. Should you hire a director of marketing or outsource to an agency? Do you need more specialists or a better strategy? We help you evaluate your current structure and recommend the right path forward.
Organizations Transitioning Between Agencies
Switching agencies is stressful and risky. Mediaura can serve as your strategic advisor during the transition, helping you evaluate new agency candidates, set expectations, define KPIs, and ensure nothing falls through the cracks.
Startups and Growing Businesses
You are ready to invest in digital marketing but do not have the budget for a full-service agency engagement yet. Our digital marketing consulting services give you a professional strategy and roadmap your team can execute on their own with confidence.
Multi-Location and Franchise Operations
Managing marketing across multiple locations comes with unique challenges around brand consistency, local targeting, and budget allocation. Andrew and the Mediaura team have deep experience helping multi-unit food and beverage, healthcare, and franchise brands scale their digital marketing effectively.
Our Digital Marketing Consulting Services
• SWOT Analysis
Every consulting engagement begins with a strategic SWOT analysis of your digital marketing program. We evaluate your strengths, weaknesses, opportunities, and threats across all channels using real performance data, competitive intelligence, and industry benchmarks. This frames every recommendation we make around your actual market position, not a one-size-fits-all template.
• Marketing Tool Assessment
Your marketing is only as good as the tools behind it. We do a full MarTech stack audit, evaluating your entire technology stack, including analytics platforms, ad managers, CRM systems, automation tools, call tracking, SEO software, and reporting solutions. You receive clear recommendations on what to keep, what to replace, and what to add to close gaps in your operations.
• Marketing Strategy Development
We build a complete digital marketing strategy tailored to your business goals, audience, and budget. This includes channel selection, messaging frameworks, campaign planning, and KPI definition so your team knows exactly what to execute and how to measure success.
• Team Assessment and Restructuring
We evaluate your current marketing team’s skills, tools, workflows, and output, then provide clear recommendations on how to restructure for better performance, whether that means redefining roles, adding skill sets, adopting new tools, or changing how work gets prioritized.
• Platform and Channel Strategy
Not sure where to spend your marketing dollars? We assess which platforms and channels will deliver the best return for your specific business, whether that is Google Ads, Meta, LinkedIn, TikTok, SEO, AEO, email marketing, or a combination.
• Campaign Review and Optimization Guidance
Already running campaigns? We review your active campaigns across all platforms and provide detailed recommendations for improvement, from targeting and bidding to creative and detailed conversion tracking. Before building a new strategy, we recommend initiating a comprehensive digital marketing audit to immediately find and stop active budget leaks.
• AI and AEO Readiness Consulting
The way people search is changing. AI tools like Google AI Overviews, ChatGPT, Perplexity, and Gemini are reshaping how brands get discovered. We help your team understand what answer engine optimization is, why it matters, and how to structure your digital presence to stay visible as search evolves.
• Training and Workshops
We offer hands-on training sessions for your team covering paid search management, social media advertising, SEO fundamentals, analytics and reporting, content strategy, and more. Sessions are customized to your team’s current skill level and your business needs.
AI Consulting
Don’t get left behind.
Artificial intelligence is already reshaping how marketing teams work, how customers search, and how brands uncover new opportunities for growth. Mediaura’s AI consulting services help ambitious organizations harness AI to drive efficiency, automate workflows, and improve marketing performance with a clear strategic foundation.
Whether you are just beginning your AI journey or refining more advanced capabilities, Mediaura helps guide your team through every stage, including strategy, implementation, prioritization, and ongoing optimization. We bridge the gap between raw technology and real business impact so your organization can make smarter decisions and move forward with confidence.
Our AI consulting can help with:
How Our Consulting Process Works
Every consulting engagement starts with understanding your business, your team, and your current marketing environment. From there, we assess performance, review tools and channels, identify strategic gaps, and create a plan built around realistic priorities and measurable outcomes.
Depending on your needs, that plan may include audits, restructuring recommendations, channel strategy, campaign feedback, AI readiness guidance, team training, or ongoing advisory support. Our process is designed to be flexible, practical, and focused on giving your team direction they can actually use.
Why Choose Mediaura for Digital Marketing Consulting?
Led by a 25-Year Industry Veteran
Andrew Aebersold has been building, running, and scaling digital marketing operations since before Google Ads existed. You are getting advice from someone who has actually done the work, not someone who just read about it.
SWOT-Driven, Data-Backed Strategy
Every engagement starts with a SWOT analysis and tool assessment so recommendations are rooted in your real competitive position, not guesswork. This is the strategic foundation most consultants skip.
We Specialize in Complex Industries
Healthcare, multi-unit food and beverage, spirits, and B2B come with compliance requirements, complex customer journeys, and competitive landscapes that demand specialized knowledge. Mediaura brings that expertise to every consulting engagement.
Honest, Actionable Advice
We are not here to sell you services you do not need. If your team can handle something in-house, we will tell you. If you need to hire before you spend another dollar on ads, we will tell you that too. Authenticity is one of our core values, and it shows in every recommendation we make.
Flexible Engagement Models
Need a one-time strategy session? A 90-day restructuring plan? Ongoing monthly advisory? We build consulting engagements around what you actually need, not around a rigid package designed to maximize our revenue.
Proven Track Record
With 22+ years as an agency, 1,000+ completed projects, and over $1 billion in revenue generated for clients, Mediaura has the track record to back up every recommendation.
Future-Focused Guidance
Digital marketing is changing quickly, especially as AI becomes more embedded in search, content workflows, analytics, and team operations. Mediaura helps your organization adapt with practical guidance that keeps strategy at the center and uses AI where it can create real value.