Amy Aebersold has worked with Mediaura since its founding and currently serves as the company’s Director of Marketing. In her role, Amy leads digital marketing strategy, ensuring all efforts directly serve clients’ business goals. A forward-thinking leader who stays ahead of the shifting digital landscape, Amy safeguards brand integrity across all channels by expertly aligning voice and visuals. Amy has over two decades of experience in marketing and is a proud graduate of Belmont University.
Amy’s marketing leadership shows up across a wide range of client wins. She helped scale BrightSpring Health Services’ social media presence from two brands to five, growing output to 140+ posts a month as the healthcare company expanded nationally. She also contributed to the strategy behind The Meadows’ targeted advertising approach, which supported the behavioral healthcare provider’s eventual $100 million sale, and helped Marco’s Pizza outperform Pizza Hut and Domino’s in paid search, driving a 6-to-1 return on ad spend. For True Health’s Center for Emotional Wellness, Amy helped build a complete brand identity from the ground up — logo, website, and digital presence — for a mental health provider that had nothing but a name and a mission. For Vicious Biscuit, Amy has helped drive increased location visits through a mix of targeted ad campaigns and boosted social media posts, supporting the brand’s plans to open six new locations.
All published articles are listed below.
Articles
Lessons Learned From Going Viral
I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can…
Navigating the FTC’s New Ban on Fake Reviews: What It Means for Your Business
In the ever-evolving landscape of digital marketing, staying informed about regulatory changes is crucial. The Federal Trade Commission (FTC) has…
How We’re Using Meta’s New Ad Features This Shortened Holiday Shopping Season
As we approach the holiday season, digital marketing is evolving rapidly. With Meta’s recent rollout of innovative ad options, businesses…
The Google Antitrust Trial: What It Means for Digital Advertising and Your Business
As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and…
Why You Shouldn’t Rely on Google’s and Meta’s Suggested Audiences
In the world of digital advertising, platforms like Google and Meta (formerly Facebook) offer a plethora of tools and suggestions…
The Women of Mediaura Series: Amy Aebersold
Our COO Amy Aebersold was brought up on a horse farm, which was both a hobby and a business for…