All new business, all new brand
Client Since — 2021
Scope of Work — All Services
The Challenge
A name, mission, and nothing else
True Health’s Centers for Emotional Wellness came to us with no branding to speak of, just their name and a noble mission: To help adolescents and teens in the Tampa, Florida, area who are struggling with their mental health. They entrusted us with crafting their digital presence from scratch, and we threw everything we had into delivering.
The Solution
The works, branding edition
True Health was a perfect candidate for our New Business Starter Pack. These gives budding companies all the branding help they need, including logo design, a fully functioning website, business cards, a complete online footprint, and lead generation. We did it all for True Health — and because we were starting from almost nothing, we were able to let loose and get creative.
Since True Health specializes in treating adolescents, we knew we didn’t want to use the same sanitized colors typically used by health care businesses. So we went with a palette of muted pastels, inspired just as much by True Health’s home base of Florida as their clients. The modern, geometric logo we created also invokes youthful energy. We kept the internal branding positive and uplifting, a promise of what True Health can, and does, do for its clients. As one Google reviewer wrote, True Health “gave me my daughter back.”
We used the custom style guide we created for True Health’s Centers for Emotional Wellness throughout our work for the organization. This included their business cards, rack cards, newsletters — and their website, of course, which we built from the ground up.
Beyond the branding
After successfully building a fresh brand for True Health, we wanted others to see the great work we did and the fantastic work True Health does. So we started working on amplifying their new site across the internet with search engine optimization and digital ads.
The results have been impressive: an impression share on Google search results that’s on par with BetterHelp, one of the biggest names in online therapy.
Let’s walk you through how we got there…
True Health’s Centers for Emotional Wellness originally wanted their online display ads to look like their website, with pictures of happy children. While we understood their viewpoint, we knew the main goal was to get adolescents who needed help through their doors. So, we tested different ads on social media. We found that Facebook ads targeted toward parents and showing sad children were the most effective. Why? The adults we were targeting did not see their kids reflected in the happier ads. They identified with the sad ads more, which garnered more engagement and raised more awareness for True Health.
For Google, because of the company’s advertising rules, we found that it was better to invest in turning up in organic search results rather than display ads.
Through testing, we found a sweet spot for certain SEO keywords on the website. To further improve True Health’s SEO, we added alt tags, images, and a call to action on each page. All resulting in our strong share of impressions.
The ultimate endorsement
The best sign of a satisfied client is one that continues to work with us. We’re proud to say that True Health still uses our services to run their social media, paid advertising, SEO, and keep their site up-to-date and functioning smoothly.
The mental health crisis for adolescents and teens is worse than ever. The latest data from the CDC shows that more than a third of high school students reported poor mental health during the pandemic. We wanted to help our clients serve the community with their good cause.
Just as True Health’s Centers for Emotional Wellness continues to be there for the youth of today, we are here for our clients.