Amy Aebersold has worked with Mediaura since its founding and currently serves as the company’s Director of Marketing. In her role, Amy leads digital marketing strategy, ensuring all efforts directly serve clients’ business goals. A forward-thinking leader who stays ahead of the shifting digital landscape, Amy safeguards brand integrity across all channels by expertly aligning voice and visuals. Amy has over two decades of experience in marketing and is a proud graduate of Belmont University.

All published articles are listed below.

Articles

A smiling blonde woman in her living room contemplates an online purchase on her laptop, while holding her credit card. If you're advertising on Meta, the platform attempts to find your ideal customer during its learning phase.
Tech

Don’t Get Stuck In Meta’s Learning Phase: Starting Your Campaign Strong

The Meta learning phase is a foundational part of every high-performing online ad campaign. For Mediaura clients, especially those in the liquor…

A close up of a phone in a woman's hands as she scrolls social media.
Tech

Why Social Media Alone Isn’t Cutting It: Leveling Up with Layered Marketing

Let’s set the scene: You’ve dedicated hours to crafting the perfect post, uploaded it to Facebook or Instagram, and…crickets. Maybe…

A happy man in glasses and a denim shirt points to a frowning man in a plaid shirt, demonstrating the difference between a business that has a crisis-proof digital marketing strategy during economic shifts and one that does not.
Tech

How To Crisis-Proof Your Digital Marketing Strategy

The past few years have thrown digital marketers into a whirlwind of economic shifts, tech breakthroughs, and changing customer expectations.…

Two women hold up cloud shaped art pieces featuring icons from some of the best digital ad platforms for businesses, including YouTube, Instagram, and Facebook.
Business

The Best Digital Ad Platforms for Businesses in 2025: Mediaura’s Guide

When it comes to digital advertising, every platform has its strengths—but not every platform is right for every business or…

A photo illustration of a group of people in businesswear creating a Digital Marketing poster.
Tech

Why Digital Is A Reliably Cost-Effective Marketing Strategy

Let’s face it: in today’s economy, every dollar you spend on advertising has to work overtime. Gone are the days…

A black and white graphic featuring the Threads logo.
Business

Threads Advertising: A New Opportunity on the Horizon

At Mediaura, we’re always exploring cutting-edge ways to help our clients grow their businesses. That’s why we’re keeping a close…

A woman with glittery nails works on a poster highlighting website needs for design, including tools and ideas.
Tech

The Ultimate Guide to Building a Website: What You Need and What You Can Skip

In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence.…

Computer coders at work, working on how to increase PPC and Meta Advertising power with quantum computing.
Tech

Unlocking the Potential of Quantum Computing in PPC and Meta Advertising: Expert Targeting with Mediaura

Quantum computing is poised to revolutionize the digital advertising landscape, particularly in Pay-Per-Click (PPC) and Meta advertising. While quantum computing…

Woman works on laptop, calculating the impact of increasing her digital ad budget.
Business

The Rise of Digital Advertising: Why Now is the Time to Invest

The digital advertising landscape is experiencing unprecedented growth, with digital ad spending projected to continue its upward trajectory in the…

viral
Business

Lessons Learned From Going Viral

I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can…

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