Amy Aebersold has worked with Mediaura since its founding and currently serves as the company’s Director of Marketing. In her role, Amy leads digital marketing strategy, ensuring all efforts directly serve clients’ business goals. A forward-thinking leader who stays ahead of the shifting digital landscape, Amy safeguards brand integrity across all channels by expertly aligning voice and visuals. Amy has over two decades of experience in marketing and is a proud graduate of Belmont University.
Amy’s marketing leadership shows up across a wide range of client wins. She helped scale BrightSpring Health Services’ social media presence from two brands to five, growing output to 140+ posts a month as the healthcare company expanded nationally. She also contributed to the strategy behind The Meadows’ targeted advertising approach, which supported the behavioral healthcare provider’s eventual $100 million sale, and helped Marco’s Pizza outperform Pizza Hut and Domino’s in paid search, driving a 6-to-1 return on ad spend. For True Health’s Center for Emotional Wellness, Amy helped build a complete brand identity from the ground up — logo, website, and digital presence — for a mental health provider that had nothing but a name and a mission. For Vicious Biscuit, Amy has helped drive increased location visits through a mix of targeted ad campaigns and boosted social media posts, supporting the brand’s plans to open six new locations.
All published articles are listed below.
Articles
Facebook Is Still King (And Instagram Knows It): The Meta Social Strategy You Should Be Following
Here’s something I’ve been watching play out across nearly every client account I manage, and it’s time somebody said it…
What Social Media Management Actually Costs, And Why It’s Worth Every Penny
We hear it. We’ve heard it for years. And honestly, we get it. “Can’t someone just post for us? How hard can it be?” It’s one of the…
Is Your Marketing Stuck in Neutral? 3 Hidden Reasons Your Growth Has Plateaued
Marketing growth seems like it will go on forever until it doesn’t. For years, your business has been on an…
Marketing Data Is Messy. This Tool Cuts Through The Confusion.
Your marketing might be working. Your data probably isn’t. Most teams judge performance by whatever Google, Meta, or their latest…
The 2026 Google Discover Update Is Rewarding”Complete Picture” Marketing
If you’ve noticed your Google Discover feed—that personalized stream of stories on your mobile home screen—feeling a bit more relevant…
HIPAA-Sensitive Marketing Tips for Healthcare Businesses
HIPAA-sensitive marketing is the part of your strategy where “move fast and break things” becomes “move smart and protect everything.”…
What To Do If You’re Not Getting Healthcare Leads In January
If you’re not getting the healthcare leads in January that you expected, the problem is not that people no longer…
2026 Digital Marketing Trends: How To Level Up Performance
2026 is going to be a reckoning year for digital marketing, especially if you’ve been coasting on old websites, “set…
Why It Matters That the People Who Sell You the Work Are the Ones Doing It
The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can…
Boosting Posts on Meta? Think Twice Before Switching To The 4:5 Instagram Grid
Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely…