Amy Aebersold has worked with Mediaura since its founding and currently serves as the company’s Director of Marketing. In her role, Amy leads digital marketing strategy, ensuring all efforts directly serve clients’ business goals. A forward-thinking leader who stays ahead of the shifting digital landscape, Amy safeguards brand integrity across all channels by expertly aligning voice and visuals. Amy has over two decades of experience in marketing and is a proud graduate of Belmont University.

All published articles are listed below.

Articles

An image representing how the cost of professional social media management involves tailored strategy, not just posting, demonstrated with a black background and glowing red illustrations depicting social media icons, a calendar, and a bullseye.
Business

What Social Media Management Actually Costs, And Why It’s Worth Every Penny 

We hear it. We’ve heard it for years. And honestly, we get it.  “Can’t someone just post for us? How hard can it be?”  It’s one of the…

A digital illustration featuring a prominent, glowing red arrow pointing upward against a dark background, representing marketing growth.
Tech

Is Your Marketing Stuck in Neutral? 3 Hidden Reasons Your Growth Has Plateaued

Marketing growth seems like it will go on forever until it doesn’t. For years, your business has been on an…

A photo illustration of a palm outstretched, conjuring a circle made out of icons shaped like people, representing the audiences you can reach with proper digital marketing data. hand reaches out, with an illustration of a circle of figures, representing people reached through proepr digital marketing data.
Tech

Marketing Data Is Messy. This Tool Cuts Through The Confusion.

Your marketing might be working. Your data probably isn’t. Most teams judge performance by whatever Google, Meta, or their latest…

A woman in a put together outfit, sporting a striped blouse and lots of rings on her fingers leans over a Mac laptop, contemplating the impacts of the new Google Discover update.
Tech

The 2026 Google Discover Update Is Rewarding”Complete Picture” Marketing

If you’ve noticed your Google Discover feed—that personalized stream of stories on your mobile home screen—feeling a bit more relevant…

A doctor in a white coat works on a laptop. HIPAA-sensitive marketing is key to avoiding major fines and headaches for your healthcare organization.
Business

HIPAA-Sensitive Marketing Tips for Healthcare Businesses

HIPAA-sensitive marketing is the part of your strategy where “move fast and break things” becomes “move smart and protect everything.”…

An image of an empty waiting room at a medical practice, representing what your lobby could look like if you're not getting enough healthcare leads in January.
Tech

What To Do If You’re Not Getting Healthcare Leads In January

If you’re not getting the healthcare leads in January that you expected, the problem is not that people no longer…

An image of a 2026 planner, coffee mug, white pen, and glasses — symbolizing the importance of planning your business strategy around 2026 digital marketing trends.
Tech • Business

2026 Digital Marketing Trends: How To Level Up Performance

2026 is going to be a reckoning year for digital marketing, especially if you’ve been coasting on old websites, “set…

Team members for Mediaura, a full-service digital agency, discuss marketing concets while gathered around a conference table in a brightly lit room.
Business

Why It Matters That the People Who Sell You the Work Are the Ones Doing It

The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can…

A neon square message icon with a heart inside, like what you would find on your Instagram grid, glows on a pink, orange, and yellow ombre background — also reminiscent of Instagram's brand colors.
Business

Boosting Posts on Meta? Think Twice Before Switching To The 4:5 Instagram Grid

Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely…

A close up of a computer with an "Authentication Failed" message. Multi-factory authentication is a key part of cybersecurity for businesses.
Tech

What Businesses Need To Know About Cybersecurity

Cybersecurity Awareness Month is here, and if ever there was a time to tune up your digital safety, it’s now.…

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