Are you using Google Analytics on your website?
A lot of customers, believe it or not, are not even using Google Analytics. Let’s assume you are a company that at least has Analytics installed. Congratulations. You are doing something right. The next question is – are you regularly reviewing your analytics data? Many customers do not regularly review Google Analytics because they don’t know what to look at. If you are just looking at traffic information then you are most likely missing the important KPI for your business.
What is the goal?
Do you want customers to fill out a form on your website, call your business, open a live chat, or buy a product? Whatever your goals are, you should set these up in Google Analytics and add the appropriate programming to trigger these goals when they are achieved. This will allow you to easily measure how many times your goals are achieved, and perhaps most importantly, where users are coming from that trigger the goals. Wouldn’t it be nice to know how many form submissions were generated from your efforts on LinkedIn or Facebook? With Google Analytics, you can do this. Yes, it’s true that this can also be tracked in Facebook alone. However, by leveraging the power of Google Analytics you can house all of your important KPI under one roof for a consistent, apples-to-apples comparison of your marketing and advertising efforts.