With 25+ years in the digital landscape, I lead Mediaura, a results-driven agency specializing in digital marketing and website design for the Food & Beverage, Spirits, B2B, and Healthcare sectors with expertise in scaling multi-unit operations.
As a passionate digital strategist, I help businesses achieve their goals via innovative marketing solutions and high-converting web design. My team and I excel in:
Performance-Based Digital Marketing Campaigns
AI Search + SEO
Website Design That Converts
Marketing Automation
I’ve partnered with diverse clients throughout my career to help them navigate the ever-evolving digital world and maximize their online presence. I’m dedicated to pioneering industry trends and leveraging the latest technologies to deliver exceptional results.
I’m always seeking new challenges and opportunities to innovate in digital marketing.
All published articles are listed below.
Articles
Causality vs. Incrementality: The Question Your Dashboard Never Asks
Two words get used interchangeably in every marketing meeting. They are not the same thing, and the gap between them…
New Competitor Strategy: How To Defend Your Business With Marketing
In our 20+ years in the digital marketing world, we have seen one scenario play out countless times. A business…
What To Do If A Competitor Is Buying Your Name
Name buying in Google Ads frustrates many business owners. You search your brand and suddenly a competitor appears above you.…
Who To Credit: Sales Or Marketing?
Many businesses struggle with one simple question: Should conversions be credited to Sales or Marketing? It can be easy to…
How to Survive The Behavioral Healthcare Seasonality Slump
Behavioral healthcare seasonality can be challenging, especially when patient census dips and inquiries slow down toward the end of the…
Meta Business Manager Account
Here’s the simple truth: hacked ad accounts aren’t rare. They happen every day, at a scale most teams don’t see…
How A Hacked Website Can Hurt Your Marketing: What To Do
A hacked website can completely derail your marketing strategy. It is one of the most overlooked threats in digital marketing.…
Don’t Run Awareness Ads Without Doing This First
Awareness ads seem like the perfect first step in starting a digital ad campaign. What could be better than introducing…
The Coming Reality of Search Traffic Decline: What Your Business Needs to Know About 2025
The search landscape is shifting beneath our feet. While everyone’s been talking about AI as some distant future concept, it’s…
This Is Why AI Isn’t Helping You With Your Marketing
Many businesses are turning to artificial intelligence to simplify marketing tasks. However, for many, the results fall short. Instead of…