If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting. Without it, your message probably won’t reach the people that need to hear it, wasting your ad
Audience Targeting 101: Two Groups You HAVE To Market To Read More »
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you
If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update. For those of us who’ve been in digital marketing since before Google existed, it’s a
Economic uncertainty is on everyone’s mind in 2025. Many businesses are asking if now is the time to pull back on digital advertising. The answer, based on our experience marketing during downturns is clear: do
Marketing During Economic Uncertainty: Lessons Learned Read More »
TikTok’s 2025 Updates: What They Mean for Brands—and How Mediaura Makes Them Work for You As CEO of Mediaura, I’m always looking at the digital landscape with an eye for what’s next. TikTok’s latest updates
If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update
The Latest Google Algorithm Update Is Helping SEO For This Industry Read More »
Building your own website can save you some money, but it can also cause you headaches. Building a good website is more complicated than picking a good platform and using a template. You have to
Mediaura is thrilled to announce full support for the AVIF image format alongside WebP through LiteSpeed’s advanced optimization tools, now enhanced by our exclusive private cloud hosting infrastructure. This upgrade empowers our clients to achieve
Elevating Digital Performance: Mediaura Embraces AVIF Image Compression with LiteSpeed Read More »
A Google listing and a Facebook page are not enough for small businesses, even in 2025. You still need a website. This is because a website should be the foundation of your marketing efforts. Without
If you ask the Internet how long it takes to see digital marketing results, three months is the minimum answer. But is this true? Why does it take this long? And is this timeline shifting
Investigating The Truth: ‘It Takes 3 Months For Digital Marketing To See Results’ Read More »
