Digital Marketing Consulting Services

Your Team. Our Expertise. Better Results.

You have a marketing team. You have goals. But something is not clicking. Maybe your campaigns are underperforming. Maybe your team is overwhelmed by too many platforms and not enough strategy. Maybe you just want someone to tell you the truth about where you stand and what to do next.

That is exactly what Mediaura’s digital marketing consulting services are built for.

We work alongside your existing team to provide strategic direction, hands-on training, and expert guidance they need to perform at a higher level. No fluff. No long-term contracts. Just real answers from people who have been doing this for over two decades.

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What Is Digital Marketing Consulting?

Digital marketing consulting is expert, strategic guidance for businesses that want to improve their marketing performance without fully outsourcing to an agency. A consultant works with your leadership and your internal team to evaluate what is working, identify what is not, and build a clear plan to move forward.

At Mediaura, consulting is not a generic playbook. It is a hands-on partnership led by Founder and CEO Andrew Aebersold, a digital marketing veteran with over 25 years of experience building, scaling, and optimizing marketing operations for businesses of all sizes. Every engagement starts with a data-driven SWOT analysis and a thorough assessment of your marketing tools so recommendations are grounded in your real competitive position, not assumptions.

Meet Andrew Aebersold,
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Andrew Aebersold founded Mediaura in 2003 alongside co-founder Amy Aebersold and has spent more than two decades on the front lines of digital marketing. He has guided brands in healthcare, multi-unit food and beverage, spirits, B2B, and beyond through every major shift the industry has seen, from the rise of paid search and social media to the current era of AI-powered search and answer engine optimization.

Andrew’s background includes:

25+ years in digital marketing strategy, execution, and leadership

U.S. Patent holder for an Integrated Content Display System and Method (issued 2008)

Google certified across multiple platforms and specializations

Experience scaling agencies from startup to multi-million dollar operations

Hands-on expertise in performance-based digital marketing, AI search and SEO, website design that converts, and marketing automation

Recognized business leader named in Louisville Business First’s Fast 50 list of fastest-growing privately held companies

EOS practitioner serving as the Visionary in the Entrepreneurial Operating System framework

1,000+ projects completed and over $1 billion in revenue generated for clients across industries

Andrew does not advise from a distance. He gets into the details, understands your business model, evaluates your team’s strengths and gaps, and delivers a plan specific to your situation.

Who Is Digital Marketing Consulting For?

Businesses With an In-House Marketing Team

Your team is talented but needs expert direction. Maybe they are strong in creative but weak in analytics. Maybe they know social media but have never managed a paid search campaign. Mediaura’s consulting fills those gaps without replacing your people.

Companies Considering a Marketing Restructure

You know something needs to change but are not sure where to start. Should you hire a director of marketing or outsource to an agency? Do you need more specialists or a better strategy? We help you evaluate your current structure and recommend the right path forward.

Organizations Transitioning Between Agencies

Switching agencies is stressful and risky. Mediaura can serve as your strategic advisor during the transition, helping you evaluate new agency candidates, set expectations, define KPIs, and ensure nothing falls through the cracks.

Startups and Growing Businesses

You are ready to invest in digital marketing but do not have the budget for a full-service agency engagement yet. Our consulting gives you a professional strategy and roadmap your team can execute on their own with confidence.

Multi-Location and Franchise Operations

Managing marketing across multiple locations comes with unique challenges around brand consistency, local targeting, and budget allocation. Andrew and the Mediaura team have deep experience helping multi-unit food and beverage, healthcare, and franchise brands scale their digital marketing effectively.

Our Consulting Services

SWOT Analysis

Every consulting engagement begins with a strategic SWOT analysis of your digital marketing program. We evaluate your strengths, weaknesses, opportunities, and threats across all channels using real performance data, competitive intelligence, and industry benchmarks. This frames every recommendation we make around your actual market position, not a one-size-fits-all template.

Marketing Tool Assessment

Your marketing is only as good as the tools behind it. We evaluate your entire technology stack, including analytics platforms, ad managers, CRM systems, automation tools, call tracking, SEO software, and reporting solutions. You receive clear recommendations on what to keep, what to replace, and what to add to close gaps in your operations.

Marketing Strategy Development

We build a complete digital marketing strategy tailored to your business goals, audience, and budget. This includes channel selection, messaging frameworks, campaign planning, and KPI definition so your team knows exactly what to execute and how to measure success.

Team Assessment and Restructuring

We evaluate your current marketing team’s skills, tools, workflows, and output, then provide clear recommendations on how to restructure for better performance, whether that means redefining roles, adding skill sets, adopting new tools, or changing how work gets prioritized.

Platform and Channel Strategy

Not sure where to spend your marketing dollars? We assess which platforms and channels will deliver the best return for your specific business, whether that is Google Ads, Meta, LinkedIn, TikTok, SEO, AEO, email marketing, or a combination.

Campaign Review and Optimization Guidance

Already running campaigns? We review your active campaigns across all platforms and provide detailed recommendations for improvement, from targeting and bidding to creative and detailed conversion tracking.

AI and AEO Readiness Consulting

The way people search is changing. AI tools like Google AI Overviews, ChatGPT, Perplexity, and Gemini are reshaping how brands get discovered. We help your team understand what answer engine optimization is, why it matters, and how to structure your digital presence to stay visible as search evolves.

Training and Workshops

We offer hands-on training sessions for your team covering paid search management, social media advertising, SEO fundamentals, analytics and reporting, content strategy, and more. Sessions are customized to your team’s current skill level and your business needs.

How Our Consulting Process Works

Discovery session – Learn about your business, your goals, your team, and your current marketing landscape. This is a deep conversation, not a sales pitch.

SWOT analysis and tool assessment – Evaluate your competitive position, market landscape, and the marketing technology stack powering your campaigns.

Deep-dive assessment – Evaluate your current strategy, campaigns, team structure, and performance data to identify what is working and what is not.

Strategic recommendations – Receive a detailed, prioritized consulting report with specific recommendations, action items, and a suggested timeline.

Implementation support – We work alongside your team to help execute the plan, provide training, and ensure recommendations are adopted correctly.

Ongoing advisory (optional) – For businesses that want continued strategic support, we offer flexible advisory retainers for regular check-ins, campaign reviews, and strategic guidance.

Why Choose Mediaura for Digital Marketing Consulting?

Led by a 25-Year Industry Veteran

Andrew Aebersold has been building, running, and scaling digital marketing operations since before Google Ads existed. You are getting advice from someone who has actually done the work, not someone who just read about it.

SWOT-Driven, Data-Backed Strategy

Every engagement starts with a SWOT analysis and tool assessment so recommendations are rooted in your real competitive position, not guesswork. This is the strategic foundation most consultants skip.

We Specialize in Complex Industries

Healthcare, multi-unit food and beverage, spirits, and B2B come with compliance requirements, complex customer journeys, and competitive landscapes that demand specialized knowledge. Mediaura brings that expertise to every consulting engagement.

Honest, Actionable Advice

We are not here to sell you services you do not need. If your team can handle something in-house, we will tell you. If you need to hire before you spend another dollar on ads, we will tell you that too. Authenticity is one of our core values, and it shows in every recommendation we make.

Flexible Engagement Models

Need a one-time strategy session? A 90-day restructuring plan? Ongoing monthly advisory? We build consulting engagements around what you actually need, not around a rigid package designed to maximize our revenue.

Proven Track Record

With 22+ years as an agency, 1,000+ completed projects, and over $1 billion in revenue generated for clients, Mediaura has the track record to back up every recommendation.

Frequently Asked Questions About Digital Marketing Consulting

What is the difference between consulting and hiring an agency?

When you hire an agency, they execute your marketing for you. With consulting, we work alongside your team to improve their strategy, skills, and performance. Think of it as coaching versus playing the game for you. Many businesses use consulting as a bridge before deciding whether to bring on a full agency or keep things in-house.

What is a SWOT analysis in digital marketing consulting?

A SWOT analysis evaluates your digital marketing strengths, weaknesses, opportunities, and threats. Mediaura builds this from real performance data and competitive intelligence to frame every consulting recommendation around your actual market position.

What is a marketing tool assessment?

A marketing tool assessment reviews your entire technology stack, from analytics and ad platforms to CRM and automation tools, to determine whether your current tools are the right fit for your goals. You receive recommendations on what to keep, replace, or add.

How much does digital marketing consulting cost?

Consulting pricing depends on the scope of the engagement, including the number of platforms, team size, and depth of analysis and support required. Contact us for a free consultation and a custom quote based on your specific needs.

Can you help us restructure our marketing department?

Absolutely. Team assessment and restructuring is one of our core consulting services. We evaluate roles, skills, workflows, and tools, then provide a detailed plan for how to reorganize for better results.

Do you provide training for our team?

Yes. We offer customized training and workshop sessions covering paid search, social media advertising, SEO, AEO, analytics, content strategy, and more. Sessions are tailored to your team’s current skill level and business objectives.

What industries do you specialize in?

Mediaura has deep expertise in healthcare, multi-unit food and beverage, spirits, and B2B. However, our consulting methodology delivers results across virtually any industry.

How long does a typical consulting engagement last?

Engagements vary based on scope. A focused strategy session can be completed in a few days. A full team assessment and restructuring plan typically takes 2 to 4 weeks. Ongoing advisory retainers are month-to-month with no long-term commitment required.

Can you help us evaluate and select a new agency?

Yes. If you are considering hiring or switching agencies, we can help you define your requirements, evaluate candidates, and set up the relationship for success from day one.

What if we decide we want Mediaura to handle our marketing after consulting?

That is always an option. Many consulting clients eventually become full-service clients once they see the depth of our expertise. But there is never any pressure. Our goal is to give you the best advice for your business, whether that means working with us long-term or empowering your team to succeed independently.

Ready to Get Expert Guidance for Your Marketing Team?

Your team has potential. Let Mediaura and Andrew Aebersold help them reach it. Contact us today for a free consultation and discover how our strategic digital marketing consulting services can transform your results.

We believe in authenticity, and that is what you will get from us.