Mediaura Signal
Marketing intelligence that answers, not just measures.
New from Mediaura · Powered by Aura™
For 23 years, Mediaura has engineered performance marketing for healthcare, multi-location brands, and growth-focused companies. Signal is the measurement platform underneath that work — now available on its own. It captures every marketing signal at the source, ties each campaign to the revenue it actually caused, and hands your team one defensible number instead of three dashboards that disagree.
23
Years engineering
$1B+
Revenue modeled to source
4 → 1
Methods, one number
HIPAA
Compliant · BAA included
The problem
Better dashboards won’t fix broken inputs.
Most attribution tools analyze your data. They don’t fix it. Tracking decays silently. Customer identity fractures across devices. Every ad platform takes credit for the same dollar. And the revenue that matters often lives in systems your analytics can’t reach — the POS, the CRM, the EMR, the front-desk phone. When the inputs are broken, a prettier dashboard just gives you a more confident wrong answer.
Tracking decays silently
A pixel quietly stops firing, and three months of budget decisions get made on corrupted data before anyone notices.
Identity fractures across the journey
One customer on a phone, a laptop, then the front desk. Your analytics sees four strangers and credits none.
Every platform grades its own homework
Google reports Google’s wins, Meta reports Meta’s. Add them up and you’ve “driven” 240% of revenue.
Revenue lives where tracking doesn’t
The money closes at the POS, the CRM, on the phone. If attribution can’t reach those systems, it optimizes toward form fills.
The methodology
Four methods. One defensible number.
Signal captures first-party signal on your own domain, resolves one real customer out of four fragmented sessions, maps every closed transaction back to the campaign that earned it, and runs the result through a causal engine that refuses to publish a number it can’t defend.
Four measurement methods — funnel reporting, multi-touch, causal experiments, and marketing-mix modeling — reconciled into a single estimate, with the confidence quantified and the disagreements made visible.
What Signal is
One connected system. Four layers.
Each layer depends on the one beneath it — which is exactly why bolt-on attribution tools fail and Signal doesn’t.
01 — Signal Tracker
First-party signal capture on your own domain — catching the events off-the-shelf pixels miss.
02 — Identity Resolution
Every event stitched to a single customer record across devices, sessions, and offline touchpoints.
03 — Revenue Mapping
Every closed transaction — POS, CRM, EMR, phone, walk-in — mapped back to the campaign that earned it.
04 — The Mediaura Causal Engine
Predictive and causal models run in parallel, validated against booked revenue. It refuses to publish a number it can’t defend.
Why it’s different
Built to be believed, not just read.
Causal, not attribution
When Signal says a channel drove $340K, it means that channel caused revenue that wouldn’t have happened otherwise.
Independent by design
It works alongside whoever runs your media — the layer that tells you the truth should never have a stake in the answer.
Meet Aura
Ask in plain English which campaigns drove admissions last quarter. Every number Aura cites came from your live data.
Built for behavioral health & healthcare
The conversion isn’t a form. It’s an admission.
In healthcare, the path from first click to admit runs through PHI-restricted systems most attribution tools legally can’t touch. Signal was built for it from the ground up: HIPAA-compliant infrastructure with a BAA included, compliant integration with EMRs, CRMs, and call tracking, and channels ranked by patient value — not raw admit count.
- HIPAA-compliant infrastructure, BAA included
- Compliant integration with EMRs, CRMs, and call tracking
- Causal measurement: first click → inquiry → assessment → admit
- Channels ranked by patient value, not raw admit count
Most demos find broken tracking in the first fifteen minutes.
Most demos uncover broken tracking and missing revenue inside the first fifteen minutes. The full platform, the methodology behind it, and a live audit of your own data are waiting at Signal’s home on the web.
Bold patterns. Boring rigor.