Are you using Google Analytics on your website?
A lot of customers, believe it or not, are not even using Google Analytics. Let’s assume you are a company that at least has Analytics installed. Congratulations. You are doing something right. The next question is – are you regularly reviewing your analytics data? Many customers do not regularly review Google Analytics because they don’t know what to look at. If you are just looking at traffic information then you are most likely missing the important KPI for your business.
What is the goal?
Do you want customers to fill out a form on your website, call your business, open a live chat, or buy a product? Whatever your goals are, you should set these up in Google Analytics and add the appropriate programming to trigger these goals when they are achieved. This will allow you to easily measure how many times your goals are achieved, and perhaps most importantly, where users are coming from that trigger the goals. Wouldn’t it be nice to know how many form submissions were generated from your efforts on LinkedIn or Facebook? With Google Analytics, you can do this. Yes, it’s true that this can also be tracked in Facebook alone. However, by leveraging the power of Google Analytics you can house all of your important KPI under one roof for a consistent, apples-to-apples comparison of your marketing and advertising efforts.
If you would like help making sure your Google Analytics is setup the correct way or how to read an analytics report. Give us a call! 812-590-9900
With 25+ years in the digital landscape, I lead Mediaura, a results-driven agency specializing in digital marketing and website design for the Food & Beverage, Spirits, B2B, and Healthcare sectors.
As a passionate digital strategist, I help businesses achieve their goals via innovative marketing solutions and high-converting web design. My team and I excel in:
Performance-Based Digital Marketing Campaigns
AI Search + SEO
Website Design That Converts
Marketing Automation
I’ve partnered with diverse clients throughout my career to help them navigate the ever-evolving digital world and maximize their online presence. I’m dedicated to pioneering industry trends and leveraging the latest technologies to deliver exceptional results.
I’m always seeking new challenges and opportunities to innovate in digital marketing.
