Tech

So, you’re a business contemplating whether you should jump ship from Twitter to Threads, Meta’s new microblogging competitor. Usually the decision to add another social media platform to your marketing strategy is a risky one, […]

When asking yourself when to start promoting your event online, there are a few questions to answer. While we rarely get to work with ideal timelines because of the humans involved in marketing (both agencies

Over the last few months, we’ve provided insight into how Mediaura evaluates different advertising platforms based on our client needs. Inspired by the end of this blog series, we’ve decided to celebrate these platforms for

WordPress has a helpful auto-update feature, but it can often cause more harm than good.  The auto-update feature in WordPress is a functionality that allows the platform to automatically update itself, as well as its

Amazon launched Amazon Marketing Services in 2012, allowing first-party sellers (businesses selling wholesale to Amazon) to advertise on and off-site. Since then, lots has changed, with the advertising platform being separated from the vendor (first-party)

What do you want your website to communicate about your organization?  For two of our recent clients, they wanted to say, “You belong here.” JATC, an established electrical apprenticeship program, hoped to show — not

Reddit started in 2005, adding the self-serve Reddit advertising platform in 2009. While Reddit isn’t at the top of most marketers’ strategies due to its recreational nature, perhaps it should be. Not only is Reddit

We’ve all seen the movies: AI has been a long time coming, and it’s growing to be a part of everyday life. Of course, at Mediaura, we first think of what that means for the

LinkedIn launched sponsored content in 2013, effectively introducing digital marketing to the platform. For business-to-business services or hiring campaigns, LinkedIn Advertising is my favorite platform for display and awareness.    While Meta and Google Ads both

Meta Advertising is just over a year old, created when Facebook decided to change its name to “reflect its focus on building the metaverse”. In reality, Meta Advertising is Facebook Ads with a new name.