Business

If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting.  Without it, your message probably won’t reach the people that need to hear it, wasting your ad […]

Economic uncertainty is on everyone’s mind in 2025. Many businesses are asking if now is the time to pull back on digital advertising. The answer, based on our experience marketing during downturns is clear: do

When it comes to digital advertising, every platform has its strengths—but not every platform is right for every business or every budget. At Mediaura, we help brands maximize their ad spend by focusing on the

At Mediaura, we’re always exploring cutting-edge ways to help our clients grow their businesses. That’s why we’re keeping a close eye on Meta’s Threads platform as it begins rolling out advertising capabilities. While this exciting

A Google listing and a Facebook page are not enough for small businesses, even in 2025. You still need a website. This is because a website should be the foundation of your marketing efforts.  Without

If you ask the Internet how long it takes to see digital marketing results, three months is the minimum answer.  But is this true? Why does it take this long? And is this timeline shifting

The digital advertising landscape is experiencing unprecedented growth, with digital ad spending projected to continue its upward trajectory in the coming years. As experts in digital marketing, Mediaura is well-positioned to guide businesses through this

I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can be a powerful tool for brand exposure and growth, it’s important to understand that virality

Have you ever looked at your digital marketing report, seen an impressive ROI, and felt that something was off?  You can’t just go by what you’re told. First off, ever-tightening privacy laws mean digital ad