Ever wondered why your meticulously planned digital ads aren’t converting as expected? It might not be your ad strategy that’s at fault — it could be your website.
Our latest video dives into this less-talked-about yet crucial aspect of digital marketing: the impact of website functionality on ad performance.
Many businesses overlook the technical functionality of their websites, especially how they interact with modern browsers and devices.
In the video, we uncover common pitfalls that even seasoned marketers or advertising platform support staff fall into when linking digital ads to websites.
From improper conversion tracking setups to poor website loading times and compatibility issues with browsers like Meta’s, these technical oversights can drain your ad budget and undermine your marketing efforts.
Imagine running a campaign on Meta, targeting potential customers effectively, and they click through only to find that your site malfunctions on their device.
Not only does this lead to lost sales, but it also damages your brand’s credibility and wastes the money spent on clicks. Worse still, if these issues persist during critical marketing phases like remarketing for cart abandonment, the impact multiplies, permanently losing customers who have expressed genuine interest in your product.
But why do these issues arise? Often, it’s due to inadequate testing. Many developers check website functionality only on their computers or through emulators, not realizing that real-world scenarios vary dramatically — especially on mobile platforms where a significant chunk of ad interactions occur.
Our video doesn’t just highlight problems; it offers solutions. We discuss how thorough testing and expert intervention can turn your website from a liability into a robust platform ready to convert incoming traffic into sales.
Concerned about how your website might be impacting your ad spend? Contact Mediaura today.
We’re not just a digital marketing agency — we’re a technical agency that has been building websites for over 20 years.
Let us help you optimize your site to complement your digital advertising efforts effectively.
