The Search landscape has changed. Instead of just asking Google, people are now searching for answers on the internet by posing questions to AI tools. As such, SEO is no longer the only way to optimize your website. Businesses need to be using AEO or Ask Engine Optimization in order to be featured in AI Search results.
But what exactly is AEO? The answer is simple. Since people are posing more questions to AI, Ask Engine Optimization involves tailoring your website content to answer these questions.
So, what are the dos and don’ts of Ask Engine Optimization? We break it down here and in our video.
Luckily, many of the same SEO best practices carry over into Ask Engine Optimization. But here are some AEO-specific ways you can appeal to AI:
- Phrase your content so that it can be read as a concise answer to common internet queries.
- Use formatting that naturally lends itself to answering questions, like FAQs.
Our video also goes over the things you shouldn’t do if you want AI to elevate your website. This is especially relevant to your offsite strategy.
Buying backlinks in bulk does not work for Ask Engine Optimization. We used to see success with this method, but it is slowly becoming less and less effective.
Instead, you should focus on finding a few quality sites to post your content to. These include the types of sites you’re already going to for your news and information. This is better than 1,000 backlinks on 1,000 unknown websites.
For more insights on how to tailor your website for Ask Engine Optimization so you can keep the clicks coming in the AI age, watch our video.
And if you want to be the first in your industry to embrace AEO, reach out to us at mediaura.com/contact-us.