Tech

Meta Advertising is just over a year old, created when Facebook decided to change its name to “reflect its focus on building the metaverse”. In reality, Meta Advertising is Facebook Ads with a new name.  […]

For part two of our ongoing series ‘Which Digital Advertising Platform Is Best For My Business?’, we will examine Google Ads. If you’re asking yourself, should my business be using Google Ads, then the answer

Perhaps this is the first time your business is dipping a toe into the digital ad pool or maybe you’ve been using some of the fairly-automated solutions but aren’t seeing the results you expected. If

I spend a lot of time working with support technicians for our various advertising platforms. One of the keys to our success is that at Mediaura we know each platform’s guidelines and requirements and push

Sometimes, we come across clients at Mediaura that haven’t done much online advertising. This may sound surprising in a world where the internet seems to rule everything we do. But it is shockingly common: These

You may ask yourself, “Does my phone listen to me?” when you see advertising for something you were just talking (or thinking) about and think, “That’s creepy”, but I want to convince you that search

Meta is changing its Facebook feed, and it could have consequences for businesses.   Facebook’s main feed, Home, will be filled — not just with the posts you love from your friends, groups, and pages —

Nearly anybody could guess that since Google’s inception in 1998, the company has made many updates to the process by which they determine what websites to rank. This is done through their highly complex and

Planning is everything People come to Mediaura all the time with a new idea, product, or business. They have a vision, but they don’t know how to implement it. Proper planning can make or break