Here’s a common scenario we encounter: We take on a new client who is running digital ads. During our complimentary audit, we find that they are overspending thousands on their campaign. And they had no
You Could Be Overspending Thousands On Digital Ads Without Realizing Read More »
I’ve experienced firsthand the exhilarating and sometimes overwhelming experience of going viral on the internet. While viral social content can be a powerful tool for brand exposure and growth, it’s important to understand that virality
Ever wondered why your meticulously planned digital ads aren’t converting as expected? It might not be your ad strategy that’s at fault — it could be your website. Our latest video dives into this less-talked-about
These Website Issues Are Killing Your Ad Performance Read More »
Have you ever looked at your digital marketing report, seen an impressive ROI, and felt that something was off? You can’t just go by what you’re told. First off, ever-tightening privacy laws mean digital ad
How To Accurately Calculate Your ROI For Digital Ads Read More »
In the ever-evolving landscape of digital marketing, staying informed about regulatory changes is crucial. The Federal Trade Commission (FTC) has recently introduced a new rule targeting fake reviews and deceptive testimonials, a move that directly
Navigating the FTC’s New Ban on Fake Reviews: What It Means for Your Business Read More »
As we approach the holiday season, digital marketing is evolving rapidly. With Meta’s recent rollout of innovative ad options, businesses face opportunities and challenges in this condensed shopping period. At Mediaura, we’re not just keeping
How We’re Using Meta’s New Ad Features This Shortened Holiday Shopping Season Read More »
Marketing a healthcare business? Sure, it’s challenging. But marketing a behavioral healthcare company or an addiction treatment center? That’s an entirely different ballgame. If you’re wondering how to navigate the complexities and legal nuances of
As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and our work. Recently, Google has again found itself in the hot seat, this time facing
The Google Antitrust Trial: What It Means for Digital Advertising and Your Business Read More »
In the world of digital advertising, platforms like Google and Meta (formerly Facebook) offer a plethora of tools and suggestions to help businesses reach their target audiences. While these suggestions seem convenient to streamline your
Why You Shouldn’t Rely on Google’s and Meta’s Suggested Audiences Read More »
You read it in the headline, but we’ll reiterate it here: Yes, you should be running your social media pages like a magazine. (With some caveats, of course.) “But wait,” you say, “Social media killed
Why You Should Treat Your Social Like A Magazine Read More »
