Mediaura founder and CEO, Andrew Aebersold, was hosted by ActionCOACH Louisville’s Rick Plasket to discuss Marketing – Beyond Word of Mouth. We recommend that you have several viable methods to generate new customers for your business. This year, as a result of COVID-19, it is more important than ever before to leverage the power of the internet when generating new leads. In this 30 minute presentation we cover the following topics:
- Do you know your marketing numbers?
- Do you know your customer acquisition cost?
- Are you generating leads using the internet?
- Is your website optimized to convert those leads?
- Are you measuring your efforts and improving them?
Whether you are contemplating doing this yourself or looking to hire an agency to do it for you, it is worth your time reviewing these key points to hopefully avoid costly mistakes in your lead generation efforts.
If you are looking for a business coach, check out ActionCOACH Louisville. If you need help with your marketing then please contact us.

With 25+ years in the digital landscape, I lead Mediaura, a results-driven agency specializing in digital marketing and website design for the Food & Beverage, Spirits, B2B, and Healthcare sectors.
As a passionate digital strategist, I help businesses achieve their goals via innovative marketing solutions and high-converting web design. My team and I excel in:
Performance-Based Digital Marketing Campaigns
AI Search + SEO
Website Design That Converts
Marketing Automation
I’ve partnered with diverse clients throughout my career to help them navigate the ever-evolving digital world and maximize their online presence. I’m dedicated to pioneering industry trends and leveraging the latest technologies to deliver exceptional results.
I’m always seeking new challenges and opportunities to innovate in digital marketing.