Google on Mobile-Friendly Websites

Have you tapped on a Google Search result on your mobile phone, only to find a page with text way too small and the links too tiny? Or maybe you have to scroll sideways to view the complete page? This is what happens when a website is not optimized to be viewed on a mobile phone. Living in a world that is constantly evolving, especially when it comes to technology, calls for businesses to keep up with the latest trends in advertising. Computers are progressively getting smaller, more energy-efficient and more powerful. Most of us are walking around with iPhones – a device with power that was only available to the largest companies and governments a mere 20 years ago. Smartphones, and soon wearables, are reshaping the way we access and process information and they are changing the internet game entirely.

Over the past few years, Google has adopted a proactive stance towards mobile-responsive website designs by giving more and more search relevance. There are many reasons to create a customer-friendly, search-friendly mobile website and as of a few weeks ago, Google has introduced two more pretty big incentives:

  • Google’s search listings now feature the tag “mobile-friendly” beneath the URL, which tells users about the site’s mobile user experience.
  • The potential for a ranking boost in Google’s mobile SERPs (search engine results pages). 

Users are being presented with more choices regarding the mobile-responsiveness of websites and this could have a big impact on the success of your business’s site. In fact, by not having a mobile-friendly website, Google may lower your SEO ranking.

What makes a good mobile user experience in Google’s eyes?

Just having a mobile-friendly website is not a mobile strategy. Mediaura has been advising clients for a long time on the importance of having a mobile responsive website and what will make it thrive. This importance will only increase in time as more and more internet users are relying on their phones to access the web. One in every 5 people in the world own a smartphone and it’s estimated that by 2015 people will be using their smartphones to buy $65 billion worth of things in Europe and the US alone. Here at Mediaura, we know what software to avoid, which texts to use and the appropriate link placement and size content for your mobile site to rank positively on Google. We won’t allow for slow-loading mobile sites just because of responsive design.

If you have a website already, Google allows you to test whether or not your site is mobile friendly. Simply go to Mobile-friendly Test to check. If you’re looking to enhance your site in order to make it mobile-friendly Mediaura has all the tools to get you there. If you would like to learn more about making your website mobile-responsive or improving your optimization, contact us or give us a call at 502-554-9649.

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