Marketing a healthcare business? Sure, it’s challenging. But marketing a behavioral healthcare company or an addiction treatment center? That’s an entirely different ballgame. If you’re wondering how to navigate the complexities and legal nuances of […]
As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and our work. Recently, Google has again found itself in the hot seat, this time facing
The Google Antitrust Trial: What It Means for Digital Advertising and Your Business Read More »
In the world of digital advertising, platforms like Google and Meta (formerly Facebook) offer a plethora of tools and suggestions to help businesses reach their target audiences. While these suggestions seem convenient to streamline your
Why You Shouldn’t Rely on Google’s and Meta’s Suggested Audiences Read More »
You read it in the headline, but we’ll reiterate it here: Yes, you should be running your social media pages like a magazine. (With some caveats, of course.) “But wait,” you say, “Social media killed
Why You Should Treat Your Social Like A Magazine Read More »
Ever wondered if your ad dollars are actually bringing customers through your doors? The Holy Grail of advertising ROI has finally been discovered, and we’re here to tell you how it works. Imagine investing in
We Can Now Prove Digital Ads Lead To Business Traffic Read More »
This is the story of how we turned around a struggling healthcare treatment center through marketing. The location was new, but it was from an industry-recognized behavioral healthcare brand. It should have been filling beds
How Healthcare Marketing Turned Around A Struggling Treatment Center Read More »
Picture this: You launch a digital marketing campaign and get precisely what you want. Your inbox is flooded with quality leads that could make a massive difference for your organization. But when you try to
I’ve Got Quality Leads. Why Aren’t They Converting? Read More »
Crafting the perfect, results-driven healthcare campaign is not rocket science, but it is something that even established organizations often get wrong. There are some fundamental things that every – and we mean every – healthcare
ADHD can be an advantage for entrepreneurs, as explained by our founder and CEO, Andrew Aebersold. Andrew was recently a guest on Devnoodle’s podcast for marketing leaders, “Masters in Marketing Agency.” In addition to discussing
How ADHD Is A Strength For Marketing Entrepreneurs Read More »
An ad campaign generating too many leads is not a complaint you would think we hear very often in digital marketing, but sometimes when an ad campaign takes off it’s like trying to drink from
