Amazon launched Amazon Marketing Services in 2012, allowing first-party sellers (businesses selling wholesale to Amazon) to advertise on and off-site. Since then, lots has changed, with the advertising platform being separated from the vendor (first-party)
Reddit started in 2005, adding the self-serve Reddit advertising platform in 2009. While Reddit isn’t at the top of most marketers’ strategies due to its recreational nature, perhaps it should be. Not only is Reddit
In 2010 Microsoft took over the operation of Yahoo! Search and started selling advertising as the Microsoft Search Alliance, which eventually became Bing Ads, and more recently rebranded to Microsoft Ads. Microsoft Advertising is a
LinkedIn launched sponsored content in 2013, effectively introducing digital marketing to the platform. For business-to-business services or hiring campaigns, LinkedIn Advertising is my favorite platform for display and awareness. While Meta and Google Ads both
Meta Advertising is just over a year old, created when Facebook decided to change its name to “reflect its focus on building the metaverse”. In reality, Meta Advertising is Facebook Ads with a new name.
For part two of our ongoing series ‘Which Digital Advertising Platform Is Best For My Business?’, we will examine Google Ads. If you’re asking yourself, should my business be using Google Ads, then the answer
Perhaps this is the first time your business is dipping a toe into the digital ad pool or maybe you’ve been using some of the fairly-automated solutions but aren’t seeing the results you expected. If
Which Digital Advertising Platform Is Best For My Business? Read More »
I spend a lot of time working with support technicians for our various advertising platforms. One of the keys to our success is that at Mediaura we know each platform’s guidelines and requirements and push
More Destination Experience Restrictions? Here’s What’s Going On With Google Ads Read More »
You may ask yourself, “Does my phone listen to me?” when you see advertising for something you were just talking (or thinking) about and think, “That’s creepy”, but I want to convince you that search
Planning is everything People come to Mediaura all the time with a new idea, product, or business. They have a vision, but they don’t know how to implement it. Proper planning can make or break
