Andrew Aebersold

Over the last few months, we’ve provided insight into how Mediaura evaluates different advertising platforms based on our client needs. Inspired by the end of this blog series, we’ve decided to celebrate these platforms for

WordPress has a helpful auto-update feature, but it can often cause more harm than good.  The auto-update feature in WordPress is a functionality that allows the platform to automatically update itself, as well as its

Amazon launched Amazon Marketing Services in 2012, allowing first-party sellers (businesses selling wholesale to Amazon) to advertise on and off-site. Since then, lots has changed, with the advertising platform being separated from the vendor (first-party)

Reddit started in 2005, adding the self-serve Reddit advertising platform in 2009. While Reddit isn’t at the top of most marketers’ strategies due to its recreational nature, perhaps it should be. Not only is Reddit

LinkedIn launched sponsored content in 2013, effectively introducing digital marketing to the platform. For business-to-business services or hiring campaigns, LinkedIn Advertising is my favorite platform for display and awareness.    While Meta and Google Ads both

Meta Advertising is just over a year old, created when Facebook decided to change its name to “reflect its focus on building the metaverse”. In reality, Meta Advertising is Facebook Ads with a new name. 

For part two of our ongoing series ‘Which Digital Advertising Platform Is Best For My Business?’, we will examine Google Ads. If you’re asking yourself, should my business be using Google Ads, then the answer

Perhaps this is the first time your business is dipping a toe into the digital ad pool or maybe you’ve been using some of the fairly-automated solutions but aren’t seeing the results you expected. If

I spend a lot of time working with support technicians for our various advertising platforms. One of the keys to our success is that at Mediaura we know each platform’s guidelines and requirements and push