The digital marketing industry has undergone significant changes over the years. Agencies pop up and disappear quicker than you can refresh your feed, and so many of them rely on freelancers or outsourcing to get
Why It Matters That the People Who Sell You the Work Are the Ones Doing It Read More »
Instagram is infamous for making tweaks to its platform without properly warning its community of creators and businesses that rely on the app for their income. And earlier this year, the Meta property did it
Boosting Posts on Meta? Think Twice Before Switching To The 4:5 Instagram Grid Read More »
Cybersecurity Awareness Month is here, and if ever there was a time to tune up your digital safety, it’s now. Every organization, especially those in healthcare or who handle financial transactions, should view cybersecurity not
What Businesses Need To Know About Cybersecurity Read More »
The Meta learning phase is a foundational part of every high-performing online ad campaign. For Mediaura clients, especially those in the liquor industry seeking to sell products online, understanding and navigating this phase is key to driving
Don’t Get Stuck In Meta’s Learning Phase: Starting Your Campaign Strong Read More »
Let’s set the scene: You’ve dedicated hours to crafting the perfect post, uploaded it to Facebook or Instagram, and…crickets. Maybe a couple of likes. Maybe a share. But definitely not the meaningful reach or business
Why Social Media Alone Isn’t Cutting It: Leveling Up with Layered Marketing Read More »
The past few years have thrown digital marketers into a whirlwind of economic shifts, tech breakthroughs, and changing customer expectations. At Mediaura, we’ve guided clients through these storms and built a toolkit for crisis-proof digital
How To Crisis-Proof Your Digital Marketing Strategy Read More »
When it comes to digital advertising, every platform has its strengths—but not every platform is right for every business or every budget. At Mediaura, we help brands maximize their ad spend by focusing on the
The Best Digital Ad Platforms for Businesses in 2025: Mediaura’s Guide Read More »
Let’s face it: in today’s economy, every dollar you spend on advertising has to work overtime. Gone are the days of tossing money at billboards and hoping your ideal customer happens to drive by. Now,
Why Digital Is A Reliably Cost-Effective Marketing Strategy Read More »
At Mediaura, we’re always exploring cutting-edge ways to help our clients grow their businesses. That’s why we’re keeping a close eye on Meta’s Threads platform as it begins rolling out advertising capabilities. While this exciting
Threads Advertising: A New Opportunity on the Horizon Read More »
In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence. But with so many options and features available, it can be overwhelming to decide what’s
The Ultimate Guide to Building a Website: What You Need and What You Can Skip Read More »
