A Google listing and a Facebook page are not enough for small businesses, even in 2025. You still need a website.
This is because a website should be the foundation of your marketing efforts.
Without one, Google will not prioritize your business, and your customers looking you up on social media will be left wanting more.
We will explain more in this blog, but you can also watch our video on the subject at the end of this article.
Why You Need A Website To Be Successful on Google
Having a website and regularly updating it signals to Google and other search engines that you are an active, thriving business.
This leads to the search engine promoting your business higher in their search results and their Google My Business listings.
Without a website, your presence on Google can quickly slip away.
Why You Need a Website To Enhance Your Social Media
You might think, “I have a strong social media presence; why do I need a website?”
The truth is, your social media pages and your website should work together to create a stronger overall online presence.
Social media is great for keeping people informed about different aspects of your business, but it is impossible to communicate everything about what you do and stand for in one post — or even a character-limited bio.
That is why you try and direct users to your website, where they can learn everything about your business in one place. (Or, if you’re an e-commerce business, so they can make a purchase!)
You should also be using your posts on social media as potential content for your website and vice versa.
Why You Need a Website To Increase Customer Confidence
Since your website is one of the first things a potential client or customer may see, it makes a strong impression about your business.
If your website looks outdated or doesn’t work properly, potential clients might assume you’re not investing in other critical areas of your business, like technology or talent, even if you are.
How to Build Your Website
While the online world has evolved, and social media and Google listings are more important than ever, websites are also essential.
We hope this article has explained why.
If you are ready to create a website that represents your business well, contact us. We have over 20 years of experience designing sites that complement your marketing efforts.
