In the ever-evolving landscape of digital marketing, staying informed about regulatory changes is crucial. The Federal Trade Commission (FTC) has recently introduced a new rule targeting fake reviews and deceptive testimonials, a move that directly […]
Navigating the FTC’s New Ban on Fake Reviews: What It Means for Your Business Read More »
As we approach the holiday season, digital marketing is evolving rapidly. With Meta’s recent rollout of innovative ad options, businesses face opportunities and challenges in this condensed shopping period. At Mediaura, we’re not just keeping
How We’re Using Meta’s New Ad Features This Shortened Holiday Shopping Season Read More »
Marketing a healthcare business? Sure, it’s challenging. But marketing a behavioral healthcare company or an addiction treatment center? That’s an entirely different ballgame. If you’re wondering how to navigate the complexities and legal nuances of
As a digital advertising agency, Mediaura is always on the pulse of industry developments that could impact our clients and our work. Recently, Google has again found itself in the hot seat, this time facing
The Google Antitrust Trial: What It Means for Digital Advertising and Your Business Read More »
You read it in the headline, but we’ll reiterate it here: Yes, you should be running your social media pages like a magazine. (With some caveats, of course.) “But wait,” you say, “Social media killed
Why You Should Treat Your Social Like A Magazine Read More »
Picture this: You launch a digital marketing campaign and get precisely what you want. Your inbox is flooded with quality leads that could make a massive difference for your organization. But when you try to
I’ve Got Quality Leads. Why Aren’t They Converting? Read More »
Crafting the perfect, results-driven healthcare campaign is not rocket science, but it is something that even established organizations often get wrong. There are some fundamental things that every – and we mean every – healthcare
ADHD can be an advantage for entrepreneurs, as explained by our founder and CEO, Andrew Aebersold. Andrew was recently a guest on Devnoodle’s podcast for marketing leaders, “Masters in Marketing Agency.” In addition to discussing
How ADHD Is A Strength For Marketing Entrepreneurs Read More »
An ad campaign generating too many leads is not a complaint you would think we hear very often in digital marketing, but sometimes when an ad campaign takes off it’s like trying to drink from
Why take probiotics? They’re good for you. Why redesign your website? It’s good for you. A website redesign keeps your brand fresh. Design preferences change, technology advances, your goals and strategies evolve. Bio-K+ knows the
