If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update has made SEO relevant once again — at least for one particular industry. Healthcare.
What Has Changed With the Google Algorithm Update?
Google now seems to be prioritizing organic search results for healthcare businesses. This means that if your healthcare website has quality content, proper citations, and peer-reviewed information, you are more likely to rank higher. In many cases, these organic results are now appearing above paid ads.
This is a significant shift. In the past, paid search often dominated the top of the results page. Now, Google is rewarding healthcare sites that follow best practices for SEO. If you are following the latest SEO guidelines for 2025, you have a real opportunity to outperform competitors who rely heavily on paid advertising.
Why Is This Good News for Healthcare Businesses?
The healthcare industry relies on trust and credibility. Google’s new focus on quality content and authoritative sources aligns perfectly with what patients are looking for. If your healthcare business invests in strong SEO, you can reach more people without spending as much on paid ads.
Many businesses are already seeing results. By shifting a portion of their paid media budget to organic SEO, they are experiencing a higher return on investment.
What Should You Do Next?
If your current marketing agency has not mentioned this update, it may be time to reconsider your strategy. The latest Google algorithm update is an opportunity you should not ignore. Investing in SEO now can help your healthcare business stand out and attract more patients.
At Mediaura, we are ready to help you take advantage of this new trend. Our team can guide you through the latest SEO best practices and ensure your website is optimized for the new algorithm.
Watch Our Video for More Insights
To learn more about how the Google algorithm update is impacting healthcare SEO, watch our full video at the end of this article. We break down the changes and explain how you can benefit from this shift.
Do not miss out on this opportunity to grow your healthcare business. Contact us today to get started at Mediaura.com/contact-us.
With 25+ years in the digital landscape, I lead Mediaura, a results-driven agency specializing in digital marketing and website design for the Food & Beverage, Spirits, B2B, and Healthcare sectors.
As a passionate digital strategist, I help businesses achieve their goals via innovative marketing solutions and high-converting web design. My team and I excel in:
Performance-Based Digital Marketing Campaigns
AI Search + SEO
Website Design That Converts
Marketing Automation
I’ve partnered with diverse clients throughout my career to help them navigate the ever-evolving digital world and maximize their online presence. I’m dedicated to pioneering industry trends and leveraging the latest technologies to deliver exceptional results.
I’m always seeking new challenges and opportunities to innovate in digital marketing.
