Pokemon Go and Digital Advertising Opportunities

Pokemon Go is the newest craze that has taken the world by storm!

What is Pokemon Go?

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It’s a real world, augmented reality game that encourages players to walk outside and hunt for Pokemon.  It is the world’s biggest scavenger hunt, where players capture and collect creatures called Pokemon. The app uses maps and GPS to guide players to a Pokemon’s location, Pokestop, or Gym. Once found, the Pokemon will then appear on the phone superimposed via the camera in the ‘real world’. It can result in groups of up to hundreds of people – mostly adults – arriving at locations as they chase the virtual cartoon characters. Players walk to PokeStops to receive rewards. PokeStops can also be boosted with “Lures” which attract surrounding Pokemon. The tagline is to “catch ’em all”. There are currently 151 Pokemon to collect – some more difficult to find than others – and once captured players “train” Pokemon at virtual Gyms to become more powerful.

This game has been installed on twice as many phones as Tinder, it has double the engagement of Snapchat, and it is eclipsing Twitter in its percentage of daily active users. This means increased foot traffic, and possibly sales, for your business. If you are located on a Pokestop then you will want to places lures on your stop. This is very affordable to do. Lures increase the rate of Pokemon generation in the area around the PokeStop where they’re placed for one half hour. Placing lures are only one step. Add to that by an advertising and social media campaign to get the word out. Running specials or discounts for players only is an ideal way to ensure your company is getting the most out of this phenomenon. Social media management is key for this process. Posting photos of rares caught in your business or even a ‘rare of the week’ prize work wonders in getting people interested. If you are located at a gym instead of a Pokestop, then your ad campaign would be slightly different. There are three teams in Pokemon Go, Team Instinct, Team Mystic or Team Valor. They can battle each other in the gym. Running team specials or tournaments would be another way to draw in customers. A good marketing team is key. As they say, “catch ’em all”, both Pokemon and customers. Contact Mediaura for assistance in deploying your Pokemon advertising campaign.

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