What To Avoid When Hiring A Digital Marketer
When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff. This is far from the slam dunk that many
Common Marketing Mistakes: Not Monitoring Ad Campaigns
After investing considerable time and resources into creating an ad campaign, the last thing you want is for it to fail. Yet, when a campaign goes live, results often fall short of expectations. One marketing
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Audience Targeting 101: Two Groups You HAVE To Market To
If you want your digital marketing campaigns to succeed, there is one thing you must master: audience targeting. Without it, your message probably won’t reach the people that need to hear it, wasting your ad
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Google’s Smart Bidding Exploration: What Mediaura Clients Need to Know About the Next Era of AI-Driven Search Advertising
Google’s latest innovation, Smart Bidding Exploration, represents the biggest leap in automated bidding for Search campaigns in over a decade. For brands focused on performance and growth, this update is a game-changer. Here’s what you
Muvera, Google’s New Algorithm, and the Future of SEO & AEO: What It Means for Mediaura Clients
If you’ve been following the latest in search technology, you may have seen Google’s announcement of the Muvera algorithm update. For those of us who’ve been in digital marketing since before Google existed, it’s a
Marketing During Economic Uncertainty: Lessons Learned
Economic uncertainty is on everyone’s mind in 2025. Many businesses are asking if now is the time to pull back on digital advertising. The answer, based on our experience marketing during downturns is clear: do
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New Ad Features from TikTok World 2025
TikTok’s 2025 Updates: What They Mean for Brands—and How Mediaura Makes Them Work for You As CEO of Mediaura, I’m always looking at the digital landscape with an eye for what’s next. TikTok’s latest updates
The Latest Google Algorithm Update Is Helping SEO For This Industry
If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update
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Building Your Own Website? Avoid These Mistakes
Building your own website can save you some money, but it can also cause you headaches. Building a good website is more complicated than picking a good platform and using a template. You have to
Elevating Digital Performance: Mediaura Embraces AVIF Image Compression with LiteSpeed
Mediaura is thrilled to announce full support for the AVIF image format alongside WebP through LiteSpeed’s advanced optimization tools, now enhanced by our exclusive private cloud hosting infrastructure. This upgrade empowers our clients to achieve
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