What To Do If You’re Not Getting Healthcare Leads In January

Tech / By /
An image of an empty waiting room at a medical practice, representing what your lobby could look like if you're not getting enough healthcare leads in January.

If you’re not getting the healthcare leads in January that you expected, the problem is not that people no longer need treatment; it is that your digital marketing and admissions pipeline are not capturing the demand that is already there. As you head into February and March, this is a pivotal moment to fix what’s broken instead of writing off Q1 as “seasonal.”

Why You Should Be Getting Healthcare Leads In January

  • Behavioral and mental health needs often spike after the holidays and into late winter, when stress, financial pressure, and seasonal mood disorders stack up.
  • Families who “held it together” through the holidays typically start searching for real solutions in January, February, and March, which means high-intent search and ad traffic is still ramping up, not winding down.

How Your Current Digital Ads, SEO, and AEO Might Be Holding You Back

Here are some of the reasons you may be falling behind on healthcare leads during busy season.

Stale or misaligned ad campaigns

  • Search and social ad campaigns that have been running on autopilot since last year will struggle to compete in Q1 auctions, especially in behavioral healthcare.
  • Generic, one-size-fits-all ad copy and landing pages waste budget on low-intent clicks instead of connecting with the specific patients and families you are best equipped to serve.

Thin or outdated SEO and AEO

  • If your site content has not been updated to reflect current services, locations, insurance, or specialized programs, search engines and AI-driven experiences have less reason to surface you over competitors.
  • Without strategic on-page SEO, local optimization, and AEO (AI Experience Optimization, such as structured data and content designed to be easily understood and surfaced by AI-driven search), your brand struggles to appear in the conversational, “help me decide” queries that are exploding right now.

Weak conversion and intake experience

  • Slow, confusing pages, weak calls-to-action, or buried contact options make it hard for motivated families to take the next step.
  • If your intake team’s response times are inconsistent or disconnected from what your marketing promises, you will lose admits to the provider who calls back first and with more clarity.

Why This Is The Moment To Bring In Mediaura

  • Mediaura is a performance-focused digital marketing agency that specializes in healthcare and behavioral healthcare, with deep experience in high-quality lead generation, patient acquisition, and census growth.
  • The team understands the full funnel: paid search, paid social, SEO, AEO, landing page optimization, and analytics, all tuned specifically for complex patient journeys and strict compliance requirements.
  • Mediaura’s approach is built around accountability and clarity: real cost-per-admit, real lead quality, real insight into which channels and keywords are actually filling beds.
  • As a strategic partner, the goal is not just “more leads,” but more qualified leads that your admissions team can convert into sustained census, even as competition intensifies in late winter.

What Hiring Mediaura Looks Like Going Into February–March

1. Rapid diagnostic and clean-up

  • We can audit your current ad accounts (Google, Microsoft, Meta, etc.), SEO footprint, and analytics to find wasted spend, gaps in visibility, and conversion bottlenecks.
  • Fix obvious technical issues quickly: broken tracking, misconfigured goals, poor call tracking, missing or incorrect schema, and slow or problematic landing pages.

2. Rebuild your demand capture engine

  • Refresh search and social ad campaigns around real patient and family intent for February–March, including high-intent keywords, geo-targeting, and audience segments that match your ideal case mix.
  • Strengthen SEO and AEO by improving content, internal linking, structured data, and local presence, so you show up more often in both traditional search results and AI-powered answer experiences.

3. Optimize for admits, not just clicks.

  • Align landing pages, calls-to-action, and contact options with how patients and families actually prefer to reach out: click-to-call, benefits verification forms, chat, or scheduled assessments.
  • Close the loop with analytics and reporting that tie marketing activity to admits, length of stay, and revenue, so decisions in March are grounded in what worked in February.

If you are heading into February with lower call volume and fewer healthcare leads in January than you expected, this is not the time to coast. It is the time to partner with a team that knows behavioral healthcare, knows digital ads and SEO/AEO, and can turn late-winter demand into measurable growth. If you are ready to see what that looks like with Mediaura, this is the perfect moment to make the switch.

Related Posts

Scroll to Top