What To Avoid When Hiring A Digital Marketer

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Andrew Aebersold, CEO of Mediaura, looks into the camera while explaining what to look for when hiring a digital marketer. He is wearing a dark blue checkerboard print collared shirt. The background is an office scene, featuring a bookshelf and plant.

When businesses are looking to hire a digital marketer, they often make this common mistake: They think they need someone who “does it all” on staff. 

This is far from the slam dunk that many businesses think it is. In fact, we think looking for a unicorn digital marketer can actually hold your business back. 

In this article, we’re going to explain why. (You can also watch the accompanying video recap at the end of this article for our insight.)

Trying to Hire a “Do It All” Marketer

How do you know if you are asking too much from your digital marketing hire? 

If you are trying to find someone to handle social media, copywriting, graphic design, community management, project management, and operational tasks, you may be asking too much. 

The reality is, few candidates excel at all of these skills. If you try to hire someone with a job description that includes every digital marketing discipline under the sun, you are unlikely to find a true expert.

 In fact, you will likely eliminate the strongest candidates—those who take their careers seriously and focus on developing specialized skills.

When hiring a digital marketer, we recommend selecting a few must-have skills. Typically, these will be the aspects of marketing you want to have the most control over. 

Decide what those are to you. Is it AEO expertise, paid advertising management, or content production?

Once you’ve picked out your top must-have skills, craft your job posting around them.

The Biggest No-No In Finding A Digital Marketing Hire

One thing we highly recommend against doing when trying to find a competent digital marketer to hire is listing administrative duties in your job posting. 

Administrative work and digital marketing are two completely different jobs.

What If You Need A Digital Marketing Hire With All Those Skills?

Say you decide to take our advice and hire a digital marketer with a specific set of skills. What do you do about all the other tasks you need done? 

This is where hiring an agency comes in. Whatever skills you are lacking on your team, you can make up for with an agency. This may be anything from a one-time branding task to continuous digital ad campaign management. 

Conveniently, hiring an agency is often more cost-effective than hiring a new hire, whom you will need to pay and cover with health insurance and retirement benefits.

Sometimes, you don’t need anyone on your team who performs specific marketing tasks. Instead, you can just hire a coordinator to work with your chosen agency to accomplish your marketing goals. 

Reevaluating Your Job Descriptions

If you currently have open digital marketing positions, review your job descriptions. Make sure that you are not asking for one person to handle everything. Instead, prioritize the skills and responsibilities that truly support your business goals. This deliberate approach will help you attract higher-quality candidates and set your team up for success.

And if you need to contract with an agency, consider Mediaura. We are an ROI and tech focused agency that specializes in digital ad campaigns, social media marketing, and SEO/AEO website optimization. We also build websites!

You may not need a do-it-all marketer, but you can get-it-all.

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