Google Data and Your Brand

Does Google know you better than you know yourself? Apparently it might, considering Google collects a variety of information on its users in order to serve them relevant ads. For your brand and your business, the major benefit of leveraging digital technology with Mediaura is that you can get insights previously unavailable through traditional media. Using Google data to display your ads to your target audience is just one way Mediaura can help your business expand. Here are 6 links that show some of the ways Google is able to track you and your potential customers.

1. Basic profile 

Google creates a basic profile of a user based on his or her Google account and/or YouTube information and the websites they’ve visited. It knows the gender, age range, languages and interests of the user based on searches. My profile was pretty spot-on; you can see yours above.

2. Location history

Mobile devices may be sending locations as well as velocity data to Google. This is a good way for Google to target customers based on the places they frequent. Users can see their entire location history and export it. 

3. Google Search history 

Google saves every search a user has made. On top of that, they record every Google ad a user has clicked on.

4. Security settings

Google users can find a list of all devices that have accessed their Google accounts, IP addresses, and approximate locations.

5. App security 

This contains a list of all the apps and extensions that have access to the users’ Google data.

6. Export Google Data

Google lets users export all their data, i.e. bookmarks, emails, contacts, drive files, profile info, youtube videos, photos and more to create an archive. This can be an excellent business tool because it allows access to data whenever and wherever and it’s always important to have a backup.

Google Data and Target Marketing

As a business, you should ask yourself, “who or what is your perfect client?” Once you’ve answered this question, target marketing comes into play. Google Data is one way you can reach customers who are likely to be within the demographic groups that you’re targeting for business. Geographic, demographic and psychographic are three main areas to focus on when targeting your clients. For example, if your business caters to a specific set of customers within these groups, it makes sense you’d target your ads to them because they’re more likely to be interested in your products or services. Google has improved how we execute and optimize ads by helping to efficiently target the correct audience.

Contact Mediaura Today

Google data is an example of how Mediaura uses digital marketing to offer insights and analytics to our clients. We can use this data to help create your ads and then measure the benefits. With these Google technologies, Mediaura can make your ads more effective, help you understand how visitors engage with your site or apps and detect and defend against fraud and other security risks. Contact Us or call 502-554-9649 today.

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