Tech

If you have been following search engine trends, you may have heard that SEO was on the decline. Many experts, including us, believed that paid search was taking over. However, the latest Google algorithm update […]

Let’s face it: in today’s economy, every dollar you spend on advertising has to work overtime. Gone are the days of tossing money at billboards and hoping your ideal customer happens to drive by. Now,

Building your own website can save you some money, but it can also cause you headaches. Building a good website is more complicated than picking a good platform and using a template. You have to

Mediaura is thrilled to announce full support for the AVIF image format alongside WebP through LiteSpeed’s advanced optimization tools, now enhanced by our exclusive private cloud hosting infrastructure. This upgrade empowers our clients to achieve

In today’s digital age, having a website is crucial for any business or individual looking to establish an online presence. But with so many options and features available, it can be overwhelming to decide what’s

Quantum computing is poised to revolutionize the digital advertising landscape, particularly in Pay-Per-Click (PPC) and Meta advertising. While quantum computing offers unparalleled computational power, Mediaura’s expertise lies in crafting precise targeting strategies that drive campaign

Have you ever dreamed of seeing your company’s ads on TV? It’s easier than it used to be with the growing popularity of streaming platforms.  In the world of CTV or Connected TV advertising, your

Have you checked on your Meta ads lately? They may not be what you approved. That’s because Meta’s AI tools are automatically tweaking your creative and strategy. And not always for the better.  We break

The Search landscape has changed. Instead of just asking Google, people are now searching for answers on the internet by posing questions to AI tools. As such, SEO is no longer the only way to

Switching digital marketing agencies? Here’s how to do it drama-free. There are many reasons you may want to switch agencies. May you need fresh ideas or your strategic needs have shifted. Regardless of why, it